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9781590591048 - IN SEARCH OF STUPIDITY: Over 20 Years of High-Tech Marketing Disasters di CHAPMAN M R (21 risultati)
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Da: ThriftBooks-Reno, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Da: PAPER CAVALIER US, Brooklyn, NY, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block.
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In Search of Stupidity : Over 20 Years of High-Tech Marketing Disasters
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Prima edizione
Condizione: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Da: BooksByLisa, Highland Park, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Prima edizione
Hardcover. Condizione: New. First Edition. PHOTO AND VIDEO OF PAGES TAKEN TO SHOW CONDITION PRIOR TO SHIPPING; STORED NEW PHOTOS OF BOOK EMAILED UPON REQUESTPHOTOS EMAILED FOR MORE SPECIFICS WHEN REQUESTED; Book. Book.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Da: Last Word Books, Olympia, WA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Prima edizione
Hardcover. Condizione: As New. Condizione sovraccoperta: Like New. First Edition. A used book that has been read but appears to be new with no imperfections. Thank you for supporting Last Word Books and independent bookstores.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 4,39
Spedizione EUR 8,08
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Lingua: Inglese
Editore: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Germany, Berlin, 2003
ISBN 10: 1590591046 ISBN 13: 9781590591048
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 7,47
Spedizione EUR 6,48
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. In Search of Stupidity is National Lampoon meets Peter Drucker. In Search of Stupidity is a funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides a educational and vastly entertaining examination of why they didn't work. And make no mistake, most of them did not work. Richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time marketing wizard Richard Chapman takes readers on a hilarious ride through the last twenty years. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now famous meetings and events) In Search of Stupidity takes a no holds barred look at the uncreative and hopeless marketing ideas surrounding the technology industry. It offers clear, detailed analysis of what happened, why, and what you can do to avoid acting stupidly in the future. This book offers unique insights into the avoidable mistakes made by some of the country's largest and best known high tech companies as well as succinct, to-the-point advice on how companies can avoid acting stupidly. It is aimed at people in the high tech industries, both software and hardware sides of the business. The software side is more heavily represented since software is more glamorous and highly covered than the hardware. Because it is a business book, I believe it also has appeal to the general business book market and the title should attract anyone interested in the various marketing disciplines. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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EUR 3,80
Spedizione EUR 20,99
Spedito da Repubblica Ceca a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: As New. Leichte Rillen / Abschürfungen / Risse / Knicke. "In Search of Stupidity" is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work. Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), "In Search of Stupidity" is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.
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In Search of Stupidity
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 25,69
Spedizione EUR 7,53
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Used. pp. xii + 252 Illus.
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In Search Of Stupidity: Over 20 Years Of High-tech Marketing Disasters
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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In Search of Stupidity
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: Used. pp. xii + 252 1st Edition.
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In Search of Stupidity
Da: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 4 su 5 stelle
EUR 26,02
Spedizione EUR 9,95
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Used. pp. xii + 252.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 34,98
Spedizione EUR 14,47
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 256 pages. 9.75x6.75x1.25 inches. In Stock.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Da: BennettBooksLtd, Los Angeles, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: New. In shrink wrap. Looks like an interesting title!
