ISBN: 9781606498026 - improving sales and marketing collaboration: a step-by-step guide (24 risultati)

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Paperback. Condizione: New. This book discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solutions. The book presents the material in five short chapters. The target audience for this book is primarily sales and marketing managers in corporate settings as well as graduate business students who will eventually end up in managerial roles. Therefore, this book is focused on being as managerially relevant as possible. Accordingly, we use language easily accessible by managers and limit references to scholarly marketing literature, presenting it non-intrusively, when needed. We illustrate the major issues covered in each of the chapters with material from four or five high-profile cases of well-known US firms.…

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Paperback. Condizione: Brand New. 187 pages. 8.75x6.00x0.50 inches. In Stock.

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Condizione: New. In English.

Taschenbuch. Condizione: Neu. Improving Sales and Marketing Collaboration | A Step-by-Step Guide | Avinash Malshe (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2014 | Business Expert Press | EAN 9781606498026 | Verantwortliche Person für die EU: Mare Nostrum Group B.V., Doelen 72, 4831 GR BREDA, NIEDERLANDE, gpsr[at]mare-nostrum[dot]co[dot]uk | Anbieter: preigu. …

Paperback. Condizione: New. This book discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solutions. The book presents the material in five short chapters. The target audience for this book is primarily sales and marketing managers in corporate settings as well as graduate business students who will eventually end up in managerial roles. Therefore, this book is focused on being as managerially relevant as possible. Accordingly, we use language easily accessible by managers and limit references to scholarly marketing literature, presenting it non-intrusively, when needed. We illustrate the major issues covered in each of the chapters with material from four or five high-profile cases of well-known US firms.…

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Condizione: New. Print on Demand pp. 120.

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Condizione: New. PRINT ON DEMAND pp. 120.

Paperback. Condizione: Brand New. 187 pages. 8.75x6.00x0.50 inches. In Stock. This item is printed on demand.

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solutions. The book presents the material in five short chapters. The target audience for this book is primarily sales and marketing managers in corporate settings as well as graduate business students who will eventually end up in managerial roles. Therefore, this book is focused on being as managerially relevant as possible. Accordingly, we use language easily accessible by managers and limit references to scholarly marketing literature, presenting it non-intrusively, when needed. We illustrate the major issues covered in each of the chapters with material from four or five high-profile cases of well-known US firms. 210 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solutions. The book presents the material in five short chapters. The target audience for this book is primarily sales and marketing managers in corporate settings as well as graduate business students who will eventually end up in managerial roles. Therefore, this book is focused on being as managerially relevant as possible. Accordingly, we use language easily accessible by managers and limit references to scholarly marketing literature, presenting it non-intrusively, when needed. We illustrate the major issues covered in each of the chapters with material from four or five high-profile cases of well-known US firms. …

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solutions. The target audience is primarily sales and marketing manager.…