9781622876488 - fmcg: the power of fast-moving consumer goods di thain, greg; bradley, john (3 risultati)
- Brossura
Da: HPB-Red, Dallas, TX, U.S.A.HPB-Red
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 11,80
EUR 3,24 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
Altre immagini- Brossura
Da: Bookbot, Prague, Repubblica CecaBookbot
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 89,09
EUR 20,99 spedizioneSpedito da Repubblica Ceca a U.S.A.Quantità: 1 disponibili
Softcover. Condizione: As New. Leichte Kratzer / Abnutzungen / Druckstellen. This book chronicles the evolution of some of the world's most renowned brands, tracing their journeys from modest origins to their current prestigious positions. It delves into the latest developments in their trajectories and uncovers the core element…s that define these brands. Key aspects explored include mastery of absorbency, strategic acquisitions, unparalleled consumer trust, and long-term thinking. Essential reading for professionals in Retail, FMCG, Marketing, or Consumer Goods, this work offers valuable insights. The author, Greg Thain, brings over 40 years of experience in business development, marketing, and consulting, with a focus on emerging markets. His notable achievements include facilitating significant international bank loans in Russian real estate and organizing substantial property investment funds. Thain is also a seasoned speaker, having presented at various conferences across Europe and Asia. Co-author John Bradley, with 24 years in international marketing at Cadbury, has penned two business histories and co-authored an update of Store Wars. Now based in Canada, his expertise enriches the narrative. Together, they provide a comprehensive overview of the FMCG landscape, highlighting key players like Coca-Cola, Unilever, and Procter & Gamble, while addressing themes of innovation and market dynamics.
- Brossura
Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermaniaBUCHSERVICE / ANTIQUARIAT Lars Lutzer
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 749,90
EUR 39,95 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Condizione: gut. 2014. FMCG: The Power of Fast-Moving Consumer Goods In englischer Sprache. pages.
