Isbn: 9781626549630 - how to write a good advertisement: a short course in copywriting (18 risultati)

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Hardcover. Condizione: Brand New. 246 pages. 9.88x6.81x0.75 inches. In Stock.

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Condizione: New. Print on Demand pp. 246 69:B&W 6.69 x 9.61 in or 244 x 170 mm (Pinched Crown) Case Laminate on White w/Gloss Lam.

Condizione: New. Print on Demand pp. 246.

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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how toGet attention with better ad copyBuild credibility in your advertisingCreate winning layouts and choose the best ad sizeTest ad effectivenessConvert inquiries to salesMake special offers that dramatically increase response and salesHow to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextCall it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters a.…

Buch. Condizione: Neu. How to Write a Good Advertisement | A Short Course in Copywriting | Victor O. Schwab | Buch | Gebunden | Englisch | 2013 | Echo Point Books & Media | EAN 9781626549630 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…