Isbn: 9781628921571 - promotion in the merchandising environment (22 risultati)

Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condizione: Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

paperback. Condizione: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Paperback. Condizione: new. New Copy. Customer Service Guaranteed.

Condizione: new.

Condizione: New. 464.

Condizione: New. 464.

Condizione: New. Num Pages: 464 pages, 197 color illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 221 x 283 x 26. Weight in Grams: 1552. . 2015. 3rd Edition. Paperback. . . . .

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New. 464.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

Paperback. Condizione: New. With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products.New to This Edition Updated chapter-opening vignettes relate the content of each chapter to the industry Now in full color with 60% new photographs, advertisements, charts and graphs New Chapter 3 "The Creative Process in Promotion" explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies New Chapter 8 "New Media" covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today Coverage has been streamlined to 14 concise chapters Instructor Resources Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions PowerPoint presentations include images from the book and provide a framework for lecture and discussion.…

Paperback. Condizione: Brand New. 3rd edition. 464 pages. 10.99x8.46x0.95 inches. In Stock.

Condizione: New. Num Pages: 464 pages, 197 color illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 221 x 283 x 26. Weight in Grams: 1552. . 2015. 3rd Edition. Paperback. . . . . Books ship from the US and Ireland.

Condizione: Hervorragend. Zustand: Hervorragend | Seiten: 464 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Condizione: As New. Unread book in perfect condition.

Condizione: New. &Uumlber den AutorKristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US.Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern A.

Paperback. Condizione: New. With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products.New to This Edition Updated chapter-opening vignettes relate the content of each chapter to the industry Now in full color with 60% new photographs, advertisements, charts and graphs New Chapter 3 "The Creative Process in Promotion" explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies New Chapter 8 "New Media" covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today Coverage has been streamlined to 14 concise chapters Instructor Resources Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions PowerPoint presentations include images from the book and provide a framework for lecture and discussion.…

Taschenbuch. Condizione: Neu. Neuware - Fully updated, now in colour throughout, with 60% new material. Covers all categories of promotion within the fashion industry.

Softcover. Condizione: gut. 2015. Promotion in the Merchandising Environment In englischer Sprache. pages.

Paperback. Condizione: New.