Isbn: 9781631577611 - a professional and practitioner's guide to public relations research, measurement, and evaluation (41 risultati)

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paperback. Condizione: Good. 3rd Edition. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code. Used books will not include dust jackets.

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paperback. Condizione: New. 3rd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

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Paperback or Softback. Condizione: New. A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition. Book.

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Paperback. Condizione: New. Third Edition. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.…

Paperback. Condizione: Brand New. 3rd edition. 289 pages. 9.00x6.00x0.71 inches. In Stock.

Condizione: New. pp. 308.

Condizione: New. 2017. 3rd Edition. Paperback. . . . . .

Condizione: New. 2017. 3rd Edition. Paperback. . . . . . Books ship from the US and Ireland.

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