ISBN: 9781636513522 - research in consumer behavior (6 risultati)

Condizione: New.

Condizione: New. In English.

PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condizione: Neu. Research in Consumer Behavior | Kent B Monroe (u. a.) | Taschenbuch | Englisch | 2024 | Vibrant Publishers | EAN 9781636513522 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Research in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the marketplace. This volume delves into the psychological and sociological factors that influence purchasing behavior, exploring topics such as price perception, the role of advertising, and the impact of social influence on buying patterns. Monroe combines decades of research with real-world applications, providing actionable insights for marketing professionals and scholars alike. This book is more than a study of consumer behavior-it's a roadmap for understanding the intricate dynamics of how and why people buy. Each chapter unveils groundbreaking findings, supported by case studies and empirical data, making it an indispensable resource for those aiming to master the art of consumer engagement. Whether you're a marketer, academic, or student, Research in Consumer Behavior equips you with the knowledge to anticipate consumer needs, adapt strategies, and foster meaningful customer relationships in today's competitive market.…