9781636515939 - Consumer Information Processing: Marketing Applications di Bettman, James R.; Publishers, Vibrant (6 risultati)

Condizione: New.

HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Hardcover. Condizione: new. Hardcover. In Consumer Information Processing: Marketing Applications, James R. Bettman bridges the gap between cognitive science and real-world marketing challenges. This book presents actionable insights into how consumers navigate complex information environments-offering marketers practical frameworks for shaping perceptions, influencing preferences, and guiding purchase decisions.Bettman dives into consumer heuristics, brand comparisons, and the effects of information order and format. From packaging to promotions, he reveals how cognitive principles can be applied to optimize messaging, product presentation, and decision environments. This work goes beyond theory to show how information overload, attribute recall, and mental simplification impact marketing outcomes.A must-read for marketers, behavioral strategists, and UX professionals, the book equips readers with evidence-based strategies to improve customer targeting, engagement, and conversion. It is a vital addition to the Legend in Consumer Behavior series, showcasing Bettman's impact on the practice of marketing and the science behind it. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Buch. Condizione: Neu. Consumer Information Processing | Marketing Applications | James R. Bettman (u. a.) | Buch | Englisch | 2025 | Vibrant Publishers | EAN 9781636515939 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In Consumer Information Processing: Marketing Applications, James R. Bettman bridges the gap between cognitive science and real-world marketing challenges. This book presents actionable insights into how consumers navigate complex information environments-offering marketers practical frameworks for shaping perceptions, influencing preferences, and guiding purchase decisions.Bettman dives into consumer heuristics, brand comparisons, and the effects of information order and format. From packaging to promotions, he reveals how cognitive principles can be applied to optimize messaging, product presentation, and decision environments. This work goes beyond theory to show how information overload, attribute recall, and mental simplification impact marketing outcomes.A must-read for marketers, behavioral strategists, and UX professionals, the book equips readers with evidence-based strategies to improve customer targeting, engagement, and conversion. It is a vital addition to the Legend in Consumer Behavior series, showcasing Bettman's impact on the practice of marketing and the science behind it.