Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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ISBN 10: 1639871330 ISBN 13: 9781639871339
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Murphy and Moore Publishing, US, 2022
ISBN 10: 1639871330 ISBN 13: 9781639871339
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Aggiungi al carrelloGebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextThe branch of management which deals with the factors affecting the buying behavior of customers is called consumer behavior. It focuses on individuals and groups, and all the activities related to their purchasing, and dispos.
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Aggiungi al carrelloBuch. Condizione: Neu. Consumer Behavior | Building Marketing Strategy | Amy Nelson | Buch | Gebunden | Englisch | 2022 | Murphy & Moore Publishing | EAN 9781639871339 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The branch of management which deals with the factors affecting the buying behavior of customers is called consumer behavior. It focuses on individuals and groups, and all the activities related to their purchasing, and disposal of goods and services. The emotions, preferences and attitudes of consumers play a major role in the study of this discipline. It is an inter-disciplinary field which draws on the principles of sociology, anthropology, economics, psychology, marketing and ethnography. The various stakeholders who play a major role in the study of consumer behavior are the initiator, the influencer, the decider, the purchaser and the user. Some of the important consumer decision styles which play a vital role in this field are perfectionist, hedonistic, impulsive, brand loyal, confused, brand conscious and price conscious. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of consumer behavior. Some of the diverse topics covered herein address the varied branches that fall under this category. Those in search of information to further their knowledge will be greatly assisted by this book.