Isbn: 9781640079335 - there is no b2b or b2c: it's human to human #h2h (21 risultati)

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paperback. Condizione: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.…

Paperback. Condizione: Very Good.

Condizione: New.

Paperback or Softback. Condizione: New. There Is No B2B or B2C: It's Human to Human: H2H. Book.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: New.

Condizione: New.

Paperback. Condizione: New.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Taschenbuch. Condizione: Neu. Neuware - As marketers, we've been trained to speak 'business to business' (B2B) or 'business to consumer' (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like 'synergy' and 'speeds and feeds' to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: The Four Rules of Social Context How Human Sensory Building will make you a better Marketer The Secrets to Making Ideas Crowd Worthy, with real world examples How to be 'Delightfully Disruptive' Insights into building a Social Business What it means to have a 'Focker Moment' and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and Kare¿Anderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you. …

Paperback. Condizione: New.

Condizione: New. KlappentextrnrnAs marketers, we ve been trained to speak business to business (B2B) or business to consumer (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers..

Paperback. Condizione: New.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.