9781684015597 - marketing to the entitled consumer: how to turn unreasonable expectations into lasting relationships di worth, nick; frankland, dave (30 risultati)
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations Into Lasting Relationships
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations Into Lasting Relationships
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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Marketing to the Entitled Consumer : How to Turn Unreasonable Expectations into Lasting Relationships
Worth, Nick; Frankland, Dave; Bernoff, Josh (CON); Young, Steve (FRW)
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Marketing to the Entitled Consumer : How to Turn Unreasonable Expectations into Lasting Relationships
Worth, Nick; Frankland, Dave; Bernoff, Josh (CON); Young, Steve (FRW)
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Hardcover. Condizione: new. Hardcover. Now more than ever, marketers face a paradox. Consumers expect your brand to know who they are, what they want, and why and to deliver results at the exact moment they're needed. But the seemingly never-ending stream of advertisements and inbox clutter makes many resent everything marketers… do. In this environment, traditional approaches just wont cut it. Marketing to these entitled consumers requires a new strategy: consumer-first marketing. And this book is the first to lay out how to do it. Based on focus groups and survey answers from real consumers, combined with the authors experience with hundreds of different brands, Marketing to the Entitled Consumer shows you exactly how to apply consumer-first marketing in your organization. Youll learn which data to collect -- from purchase histories to pollen counts -- and how to deploy it consistently across online, mobile, and real-world channels. Youll master the art of building meaningful consumer connections with the three Rs: reciprocal value, relevance, and respectful empathy. Youll even get instructions on how to win over your fellow marketers and the rest of your company. Marketing to the Entitled Consumer features practical case studies from dozens of marketing practitioners and thought leaderslearn how a clothing retailer, a self-storage company, and a European department store all personalized their marketing outreach strategies to suit their individual customers and how those changes maximized company growth. Read the book that the legendary marketing thinker Don Peppers called a warning shot across the bow of traditional marketing. Then get to work. Your entitled consumers are ready for a new approach . are you? Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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Marketing to the Entitled Consumer : How to Turn Unreasonable Expectations into Lasting Relationships
Worth, Nick; Frankland, Dave; Bernoff, Josh (CON); Young, Steve (FRW)
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations Into Lasting Relationships
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Da: Sigrun Wuertele buchgenie_de, Altenburg, GermaniaSigrun Wuertele buchgenie_de
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Condizione: Wie neu - gebraucht. Gebundene Ausgabe Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 1, Wie neu - gebraucht, Gebundene Ausgabe MASCOT BOOKS , 2018 , Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations Into Lasting Relationships, Nick Worth, Dave Frankland, 1684015596,…BU379138.
Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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Marketing to the Entitled Consumer : How to Turn Unreasonable Expectations into Lasting Relationships
Worth, Nick; Frankland, Dave; Bernoff, Josh (CON); Young, Steve (FRW)
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Hardcover. Condizione: new. Hardcover. Now more than ever, marketers face a paradox. Consumers expect your brand to know who they are, what they want, and why and to deliver results at the exact moment they're needed. But the seemingly never-ending stream of advertisements and inbox clutter makes many resent everything marketers… do. In this environment, traditional approaches just wont cut it. Marketing to these entitled consumers requires a new strategy: consumer-first marketing. And this book is the first to lay out how to do it. Based on focus groups and survey answers from real consumers, combined with the authors experience with hundreds of different brands, Marketing to the Entitled Consumer shows you exactly how to apply consumer-first marketing in your organization. Youll learn which data to collect -- from purchase histories to pollen counts -- and how to deploy it consistently across online, mobile, and real-world channels. Youll master the art of building meaningful consumer connections with the three Rs: reciprocal value, relevance, and respectful empathy. Youll even get instructions on how to win over your fellow marketers and the rest of your company. Marketing to the Entitled Consumer features practical case studies from dozens of marketing practitioners and thought leaderslearn how a clothing retailer, a self-storage company, and a European department store all personalized their marketing outreach strategies to suit their individual customers and how those changes maximized company growth. Read the book that the legendary marketing thinker Don Peppers called a warning shot across the bow of traditional marketing. Then get to work. Your entitled consumers are ready for a new approach . are you? Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Hardback. Condizione: New.
