9781770415324 - the proximity paradox: how to create distance from business as usual and do something truly innovative di may, kiirsten; varricchio, alex (25 risultati)
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Paperback. Condizione: new. Paperback. The Proximity Paradox will show you how to step back from your business to focus your creativity and meet your clients needs Innovative Its a much-needed perspective on how to escape inside-the-box thinking. Publishers Weekly Traditional business structures love stability and predictability…. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox the belief that those who are closest to a subject are best qualified to innovate for it when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain. Unpacking ten common examples of the Proximity Paradox that affect a companys people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with whats asked of us as executors and stewards of the bottom line. A revolutionary look at creativity, innovation, and how we structure businesses. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Paperback. Condizione: new. Paperback. The Proximity Paradox will show you how to step back from your business to focus your creativity and meet your clients needs Innovative Its a much-needed perspective on how to escape inside-the-box thinking. Publishers Weekly Traditional business structures love stability and predictability…. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox the belief that those who are closest to a subject are best qualified to innovate for it when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain. Unpacking ten common examples of the Proximity Paradox that affect a companys people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with whats asked of us as executors and stewards of the bottom line. A revolutionary look at creativity, innovation, and how we structure businesses. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Kartoniert / Broschiert. Condizione: New. Über den AutorAlex Varricchio worked with one of the largest advertising agencies on the Canadian Prairies for 10 years, and eventually led the creative department as creative director. He has always had an entrepreneurial spirit an.
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Taschenbuch. Condizione: Neu. The Proximity Paradox | How to Create Distance From Business As Usual And Do Something Truly Innovative | Alex Varricchio (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2020 | ECW Press,Canada | EAN 9781770415324 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad… Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
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Taschenbuch. Condizione: Neu. Neuware - The Proximity Paradox will show you how to step back from your business to focus your creativity and meet your clients' needs "Innovative It's a much-needed perspective on how to escape inside-the-box thinking." Publishers Weekly Traditional business structures love stability and predictab…ility. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox the belief that those who are closest to a subject are best qualified to innovate for it when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain. Unpacking ten common examples of the Proximity Paradox that affect a company's people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with what's asked of us as executors and stewards of the bottom line.
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