9781782548195 - sports marketing: creating long term value di davis, john a.; hilbert, jessica zutz (16 risultati)

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Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
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Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Da: Ammareal, Morangis, FranciaAmmareal
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Softcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to c…harity organizations.

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Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
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Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

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Da: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Da: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condizione: Used. pp. 416.

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Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
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Paperback. Condizione: New. Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more rec…ent sports marketing practices.Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will:Define key sports marketing ingredientsProvide mini-case examples of various sports around the worldOffer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, andDescribe measures of the various sports marketing activities.This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.Contents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans - Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing - Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising Index.

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Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new.

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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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Condizione: New. 2013. Paperback. . . . . .

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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. 387 pages. 9.75x6.75x0.75 inches. In Stock.

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Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE
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Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

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Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condizione: New. 2013. Paperback. . . . . . Books ship from the US and Ireland.

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Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
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EUR 75,98 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback. Condizione: New. Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more rec…ent sports marketing practices.Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will:Define key sports marketing ingredientsProvide mini-case examples of various sports around the worldOffer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, andDescribe measures of the various sports marketing activities.This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.Contents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans - Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing - Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising Index.