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9781784716943 - Advanced Introduction to Consumer Behavior Analysis di Foxall, Gordon (22 risultati)
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Advanced Introduction to Consumer Behavior Analysis
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ADVANCED INTRODUCTION TO CONSUMER BEHAVIOR
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ADVANCED INTRODUCTION TO CONSUMER BEHAVIOR
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Advanced Introduction to Consumer Behavior Analysis
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
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Aggiungi al carrelloPaperback. Condizione: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Key features include: a revolutionary new approach to understanding consumer behaviora novel synthesis of behavioral psychology, behavioral economics, and marketing sciencea new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical researchaddresses more extreme behaviors such as compulsive purchasing and addiction.Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management.
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Advanced Introduction to Consumer Behavior Analysis
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Advanced Introduction to Consumer Behavior Analysis
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ADVANCED INTRODUCTION TO CONSUMER BEHAVIOR
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Advanced Introduction to Consumer Behavior Analysis (eng)
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Advanced Introduction to Consumer Behavior Analysis (Elgar Advanced Introductions series
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Advanced Introduction to Consumer Behavior Analysis (Elgar Advanced Introductions series
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Advanced Introduction to Consumer Behavior Analysis (Paperback)
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, Cheltenham, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
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Paperback. Condizione: new. Paperback. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Key features include: a revolutionary new approach to understanding consumer behaviora novel synthesis of behavioral psychology, behavioral economics, and marketing sciencea new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical researchaddresses more extreme behaviors such as compulsive purchasing and addiction.Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Advanced Introduction To Consumer Behavior Analysis
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ADVANCED INTRODUCTION TO CONSUMER BEHAVIOR ANALYSIS
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Advanced Introduction to Consumer Behavior Analysis
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Aggiungi al carrelloPaperback. Condizione: Brand New. 160 pages. 8.50x5.50x0.50 inches. In Stock.
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Advanced Introduction to Consumer Behavior Analysis
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
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Advanced Introduction to Consumer Behavior Analysis
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Advanced Introduction to Consumer Behavior Analysis
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Advanced Introduction to Consumer Behavior Analysis
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
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Advanced Introduction to Consumer Behavior Analysis
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Editore: Edward Elgar Publishing Ltd, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
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Advanced Introduction to Consumer Behavior Analysis (Paperback)
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, Cheltenham, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
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Aggiungi al carrelloPaperback. Condizione: new. Paperback. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Key features include: a revolutionary new approach to understanding consumer behaviora novel synthesis of behavioral psychology, behavioral economics, and marketing sciencea new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical researchaddresses more extreme behaviors such as compulsive purchasing and addiction.Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Advanced Introduction to Consumer Behavior Analysis
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Da: Rarewaves.com UK, London, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Key features include: a revolutionary new approach to understanding consumer behaviora novel synthesis of behavioral psychology, behavioral economics, and marketing sciencea new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical researchaddresses more extreme behaviors such as compulsive purchasing and addiction.Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management.
