9781786354723 - making trade missions work: a best practice guide to international business and commercial diplomacy (16 risultati)
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Hardback. Condizione: New. Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made by g…overnments about the positive results of trade missions, actual robust evidence of trade mission effectiveness is scarce. The reason for this lack of evidence is that trade missions are mostly studied and organized in 'isolation', disconnected from the participating firms' level of international experience and international business competences. This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model. This example should inform and inspire organizers of trade missions. The book also aims to revamp and innovate trade mission research, and will therefore be a useful source for new trade mission research for international business scholars.
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Making Trade Missions Work: A Best Practice Guide to International Business and Commercial Diplomacy
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Hardcover. Condizione: Brand New. 196 pages. 9.00x6.00x0.25 inches. In Stock.
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Hardback. Condizione: New. Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made by g…overnments about the positive results of trade missions, actual robust evidence of trade mission effectiveness is scarce. The reason for this lack of evidence is that trade missions are mostly studied and organized in 'isolation', disconnected from the participating firms' level of international experience and international business competences. This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model. This example should inform and inspire organizers of trade missions. The book also aims to revamp and innovate trade mission research, and will therefore be a useful source for new trade mission research for international business scholars.
Making Trade Missions Work: A Best Practice Guide to International Business and Commercial Diplomacy
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Condizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This book provides a unique perspective on and approach to trade missions and how to make them more successful. By combining research and practice-based insights from international business and international relations it proposes an approa…ch to trade missions focusing on preparation, visiting and the follow-up stage.
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Making Trade Missions Work: A Best Practice Guide to International Business and Commercial Diplomacy
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Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE
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Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Making Trade Missions Work: A Best Practice Guide to International Business and Commercial Diplomacy
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Making Trade Missions Work: A Best Practice Guide to International Business and Commercial Diplomacy
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Da: preigu, Osnabrück, Germaniapreigu
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Buch. Condizione: Neu. Making Trade Missions Work | Huub Ruël | Buch | Einband - fest (Hardcover) | Englisch | 2018 | Emerald Publishing Limited | EAN 9781786354723 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book provides a unique perspective on and approach to trade missions and how to make them more successful. By combining research and practice-based insights from international business and international relations it proposes an approach t…o trade missions focusing on preparation, visiting and the follow-up stage.
