9781803926247 - social marketing and behaviour change: from theory to action di brennan, linda; parker, lukas; micallef, david; luu, nguyen (12 risultati)
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Hardback. Condizione: New. This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social marketing l…iterature, this comprehensively updated edition is an essential reference and toolkit for academics and practitioners to design, manage, and evaluate social marketing and behaviour change intervention programs, strategies and campaigns. This second edition also introduces new chapters on macro-social marketing, capabilities, participatory, social, and systems and services models, as well as chapters on strategic planning, expanding the theoretical framework to reflect contemporary developments in this burgeoning field.This book is beneficial for scholars and students of business and management, communication, marketing and social psychology. It serves as an essential guide for academics and practitioners, providing actionable advice across the fields of health promotion, environmental communication and public policy.
Social Marketing and Behaviour Change From Theory to Action: Second Edition
Brennan, Linda (Author)/ Parker, Lukas (Author)/ Micallef, David (Author)/ Luu, Nguyen (Author)
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Hardcover. Condizione: Brand New. 2nd edition. 512 pages. 9.25x6.12x9.21 inches. In Stock.
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Hardcover. Condizione: new. Hardcover. This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social… marketing literature, this comprehensively updated edition is an essential reference and toolkit for academics and practitioners to design, manage, and evaluate social marketing and behaviour change intervention programs, strategies and campaigns. This second edition also introduces new chapters on macro-social marketing, capabilities, participatory, social, and systems and services models, as well as chapters on strategic planning, expanding the theoretical framework to reflect contemporary developments in this burgeoning field.This book is beneficial for scholars and students of business and management, communication, marketing and social psychology. It serves as an essential guide for academics and practitioners, providing actionable advice across the fields of health promotion, environmental communication and public policy. This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Hardcover. Condizione: new. Hardcover. This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social… marketing literature, this comprehensively updated edition is an essential reference and toolkit for academics and practitioners to design, manage, and evaluate social marketing and behaviour change intervention programs, strategies and campaigns. This second edition also introduces new chapters on macro-social marketing, capabilities, participatory, social, and systems and services models, as well as chapters on strategic planning, expanding the theoretical framework to reflect contemporary developments in this burgeoning field.This book is beneficial for scholars and students of business and management, communication, marketing and social psychology. It serves as an essential guide for academics and practitioners, providing actionable advice across the fields of health promotion, environmental communication and public policy. This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Hardback. Condizione: New. This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social marketing l…iterature, this comprehensively updated edition is an essential reference and toolkit for academics and practitioners to design, manage, and evaluate social marketing and behaviour change intervention programs, strategies and campaigns. This second edition also introduces new chapters on macro-social marketing, capabilities, participatory, social, and systems and services models, as well as chapters on strategic planning, expanding the theoretical framework to reflect contemporary developments in this burgeoning field.This book is beneficial for scholars and students of business and management, communication, marketing and social psychology. It serves as an essential guide for academics and practitioners, providing actionable advice across the fields of health promotion, environmental communication and public policy.
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Condizione: New. 2026. 2nd Edition. hardcover. . . . . . Books ship from the US and Ireland.
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Hardcover. Condizione: new. Hardcover. This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social… marketing literature, this comprehensively updated edition is an essential reference and toolkit for academics and practitioners to design, manage, and evaluate social marketing and behaviour change intervention programs, strategies and campaigns. This second edition also introduces new chapters on macro-social marketing, capabilities, participatory, social, and systems and services models, as well as chapters on strategic planning, expanding the theoretical framework to reflect contemporary developments in this burgeoning field.This book is beneficial for scholars and students of business and management, communication, marketing and social psychology. It serves as an essential guide for academics and practitioners, providing actionable advice across the fields of health promotion, environmental communication and public policy. This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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Condizione: New. 2026. 2nd Edition. hardcover. . . . . .
