Lingua: Inglese
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ISBN 10: 1835494196 ISBN 13: 9781835494196
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ISBN 10: 1835494196 ISBN 13: 9781835494196
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Editore: Emerald Publishing Limited, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
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Lingua: Inglese
Editore: Emerald Publishing Limited, GB, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
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Aggiungi al carrelloHardback. Condizione: New. In the fast-paced world of digitalization, understanding customers has never been more critical-or more challenging. Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization takes readers on a journey through the latest advancements in AI, data management, and digital channels that are reshaping the landscape of customer engagement and business strategy.This book explores the transformative power of Artificial Intelligence in enhancing customer experiences, from biometric analysis and Artificial Neural Networks (ANNs) to the ethical implications of AI in marketing. Uncover the dynamic relationship between markets and mobile applications, the role of experience orientation in service industries, and the promise of frictionless shopping in the digital age.With a special focus on centralized knowledge management in healthcare, the Internet of Things (IoT), and the growing importance of natural language processing in marketing intelligence, this comprehensive guide also delves into the ethical concerns surrounding AI adoption, as exemplified by a case study on Google AI.Whether you're navigating the complexities of digital channels to boost brand visibility or leveraging AI to create value for your customers, Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization provides the insights and strategies needed to thrive in today's digital marketplace. Perfect for marketers, business leaders, and technologists, this book equips you with the tools to understand and engage with your customers in the most effective and ethical ways possible.
Lingua: Inglese
Editore: Emerald Publishing Limited, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
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ISBN 10: 1835494196 ISBN 13: 9781835494196
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Lingua: Inglese
Editore: Emerald Publishing Limited Mai 2025, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 104,61
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Aggiungi al carrelloBuch. Condizione: Neu. Neuware - Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloHardcover. Condizione: Brand New. 268 pages. 9.02x5.99x9.02 inches. In Stock.
Lingua: Inglese
Editore: Emerald Publishing Limited, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
Da: preigu, Osnabrück, Germania
EUR 112,75
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Aggiungi al carrelloBuch. Condizione: Neu. Marketing Intelligence, Part A | Understanding Customers in the Era of Digitalization | Arabinda Bhandari (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2025 | Emerald Publishing Limited | EAN 9781835494196 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Lingua: Inglese
Editore: Emerald Publishing Limited, GB, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
Da: Rarewaves.com UK, London, Regno Unito
EUR 114,19
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Aggiungi al carrelloHardback. Condizione: New. In the fast-paced world of digitalization, understanding customers has never been more critical-or more challenging. Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization takes readers on a journey through the latest advancements in AI, data management, and digital channels that are reshaping the landscape of customer engagement and business strategy.This book explores the transformative power of Artificial Intelligence in enhancing customer experiences, from biometric analysis and Artificial Neural Networks (ANNs) to the ethical implications of AI in marketing. Uncover the dynamic relationship between markets and mobile applications, the role of experience orientation in service industries, and the promise of frictionless shopping in the digital age.With a special focus on centralized knowledge management in healthcare, the Internet of Things (IoT), and the growing importance of natural language processing in marketing intelligence, this comprehensive guide also delves into the ethical concerns surrounding AI adoption, as exemplified by a case study on Google AI.Whether you're navigating the complexities of digital channels to boost brand visibility or leveraging AI to create value for your customers, Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization provides the insights and strategies needed to thrive in today's digital marketplace. Perfect for marketers, business leaders, and technologists, this book equips you with the tools to understand and engage with your customers in the most effective and ethical ways possible.
Da: Revaluation Books, Exeter, Regno Unito
EUR 112,02
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 268 pages. 9.02x5.99x9.02 inches. In Stock. This item is printed on demand.