Isbn: 9781841131177 - the law of comparative advertising: directive 97/55/ec in the united kingdom and germany (13 risultati)

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Hardcover. Condizione: New. Hardcover and jacket in excellent, like new condition. TS. Used.

Condizione: New. In English.

Hardcover. Condizione: Brand New. 232 pages. 8.50x5.50x0.75 inches. In Stock.

Condizione: New. This book analyses the comparative advertising directive, giving background to the regulation of comparative advertising in the UK and Germany. Num Pages: 144 pages, black & white illustrations. BIC Classification: 1DBK; 1DFG; 1QFE; LNCB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 138 x 11. Weight in Grams: 280. . 2000. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. …

Condizione: New. This book analyses the comparative advertising directive, giving background to the regulation of comparative advertising in the UK and Germany. Num Pages: 144 pages, black & white illustrations. BIC Classification: 1DBK; 1DFG; 1QFE; LNCB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 138 x 11. Weight in Grams: 280. . 2000. 1st Edition. hardcover. . . . . …

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HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

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Hardcover. Condizione: new. Hardcover. This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English).The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as This book analyses the comparative advertising directive, giving background to the regulation of comparative advertising in the UK and Germany. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condizione: new. Hardcover. This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English).The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as This book analyses the comparative advertising directive, giving background to the regulation of comparative advertising in the UK and Germany. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book analyses the comparative advertising directive, giving background to the regulation of comparative advertising in the UK and Germany.InhaltsverzeichnisComparative advertising in the United Kingdom: self-regulation common l.…

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English).The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as.…