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9781907794469 - The Making of Dirt is Good: A Personal Journal of Brand Transformation di Arkwright, David (22 risultati)
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Making of Dirt Is Good: A Personal Journey of Brand Transformation
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 7,79
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Aggiungi al carrelloCondizione: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
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Making of Dirt Is Good: A Personal Journey of Brand Transformation
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 7,79
Spedizione EUR 5,88
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Making of Dirt Is Good: A Personal Journey of Brand Transformation
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Aggiungi al carrelloPaperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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The Making of Dirt is Good
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Aggiungi al carrelloPaperback. Condizione: New. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
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Paperback. Condizione: New. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
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The Making of Dirt is Good (Paperback)
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings. Lessons and insights from one of the world's most successful marketing and branding campaigns. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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The Making of Dirt is Good
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
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Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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The Making of Dirt is Good
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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The Making of Dirt is Good: A Personal Journey of Brand Transformation
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The Making of Dirt Is Good: A Personal Journal of Brand Transformation
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Aggiungi al carrelloPaperback. Condizione: Brand New. 104 pages. 8.50x5.50x0.33 inches. In Stock.
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The Making of Dirt is Good: A Personal Journal of Brand Transformation
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The Making of Dirt is Good: A Personal Journal of Brand Transformation
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Aggiungi al carrelloCondizione: New. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182. . 2014. Paperback. . . . .
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The Making of Dirt is Good: A Personal Journey of Brand Transformation
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Aggiungi al carrelloPaperback. Condizione: New. New copy - Usually dispatched within 4 working days.
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The Making of Dirt is Good: A Personal Journal of Brand Transformation
Da: Kennys Bookstore, Olney, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182. . 2014. Paperback. . . . . Books ship from the US and Ireland.
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Making of Dirt Is Good: A Personal Journey of Brand Transformation
Da: Chiron Media, Wallingford, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: New.
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The Making of Dirt is Good: A Personal Journal of Brand Transformation
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The Making of Dirt is Good
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
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The Making of Dirt is Good (Paperback)
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Aggiungi al carrelloPaperback. Condizione: new. Paperback. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings. Lessons and insights from one of the world's most successful marketing and branding campaigns. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Aggiungi al carrelloKartoniert / Broschiert. Condizione: New. Lessons and insights from one of the world s most successful marketing and branding campaigns.Über den AutorrnrnDavid Arkwright is the former global marketing director of Unilever, and was responsible for the launch of Dirt is Good. He .
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The Making of Dirt is Good : A Personal Journey of Brand Transformation
Lingua: Inglese
Editore: LID Business Media Sep 2013, 2013
ISBN 10: 1907794468 ISBN 13: 9781907794469
EUR 20,74
Spedizione EUR 61,98
Spedito da Germania a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware - In 2005, Unilever ignored whiter than white in favor of mud and grease and launched its Dirt is Good marketing campaign, for its Persil and OMO washing detergents. The campaign was devised by David Arkwright and his marketing team at Unilever. Today, it continues to be one of Unilever's most successful campaigns. As well as transforming the Persil and OMO brands, the campaign has become a defining moment in the marketing and branding world. This book, written by the person at the helm of Dirt is Good, is an essential case study in creating a global brand with an idea at its very core. The book reveals the trials, challenges, and successes experienced by Arkwright and his team, told as a very personal and engaging real-time adventure. And for marketers today, the book includes real and practical takeaways from this groundbreaking campaign.
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The Making of Dirt is Good
Da: Rarewaves.com UK, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 13,27
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Spedito da Regno Unito a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
