Isbn: 9781922585530 - writing for busy readers: communicate more effectively in the real world (7 risultati)

Paperback. Condizione: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Condizione: acceptable. Paperback Book. Pages are still legible. Contains minimal underlining and or highlighting.

Condizione: acceptable. This book is in acceptable condition and may have highlighting and or writing throughout. The actual cover image may not match the stock photo, dust jacket may be damaged or missing. Book may show internal and or external wear on spine or cover and may be slightly skewed or have creased pages. This is a used book so codes may be invalid or accompanying media may be missing. May be an Ex library book with stickers and stamps.…

Paperback. Condizione: Very Good. No Edition Stated. 153 X 20 X 233 millimeters; 241 pages; minor rubbing and fading on the covers. Very Good condition otherwise. No other noteworthy defects. No markings. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be packaged with care and ship on the same or next business day. Buy with confidence.…

Paperback. Condizione: new. Paperback. We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible.Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.'Rogers and Lasky-Fink's research has fascinated me for a long time - and one of the reasons it's so great is because their writing is so readable. This book is an explanation about how to transform your own everyday writing so that it is easier to read, easier to write - and more likely to make a real difference in the world.'-Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better'Amazing. The best book ever written on effective writing. It will change your life - and make the world a better place.'-Cass R. Sunstein, Harvard University, co-author of Nudge'This book is a home run. It will teach readers the science of getting people to read and respond to messages. What could be more practical than that? This book will be a must read for everyone who communicates in writing . And I cannot imagine a better pair of authors for this book either.'-Robert Cialdini, author of international bestseller Influence: the psychology of persuasion Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Paperback. Condizione: new. Paperback. We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing-Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible.Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.'Rogers and Lasky-Fink's research has fascinated me for a long time - and one of the reasons it's so great is because their writing is so readable. This book is an explanation about how to transform your own everyday writing so that it is easier to read, easier to write - and more likely to make a real difference in the world.'-Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better'Amazing. The best book ever written on effective writing. It will change your life - and make the world a better place.'-Cass R. Sunstein, Harvard University, co-author of Nudge'This book is a home run. It will teach readers the science of getting people to read and respond to messages. What could be more practical than that? This book will be a must read for everyone who communicates in writing . And I cannot imagine a better pair of authors for this book either.'-Robert Cialdini, author of international bestseller Influence- the psychology of persuasion Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Paperback. Condizione: new. Paperback. We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible.Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.'Rogers and Lasky-Fink's research has fascinated me for a long time - and one of the reasons it's so great is because their writing is so readable. This book is an explanation about how to transform your own everyday writing so that it is easier to read, easier to write - and more likely to make a real difference in the world.'-Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better'Amazing. The best book ever written on effective writing. It will change your life - and make the world a better place.'-Cass R. Sunstein, Harvard University, co-author of Nudge'This book is a home run. It will teach readers the science of getting people to read and respond to messages. What could be more practical than that? This book will be a must read for everyone who communicates in writing . And I cannot imagine a better pair of authors for this book either.'-Robert Cialdini, author of international bestseller Influence: the psychology of persuasion Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …