9781944659097 - understanding service consumers: 1 di wirtz, jochen (17 risultati)
Lingua: Inglese
Editore: WS PROFESSIONAL, 2017
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Paperback. Condizione: New. In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will re…sult in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Lingua: Inglese
Editore: WS PROFESSIONAL, 2017
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Lingua: Inglese
Editore: World Scientific Publishing Co Inc (USA), 2017
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Lingua: Inglese
Editore: World Scientific Publishing Co Inc (USA), 2017
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Lingua: Inglese
Editore: World Scientific Publishing Co Inc (USA), River Edge, 2017
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Paperback. Condizione: new. Paperback. In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services t…hat will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
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Paperback. Condizione: Brand New. 56 pages. 8.90x5.91x0.20 inches. In Stock.
Lingua: Inglese
Editore: WS PROFESSIONAL, 2017
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Lingua: Inglese
Editore: WS PROFESSIONAL, 2017
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Lingua: Inglese
Editore: World Scientific Publishing Co Inc (USA), 2017
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Lingua: Inglese
Editore: WS PROFESSIONAL, 2017
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Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: World Scientific Publishing Co Inc (USA), River Edge, 2017
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Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Paperback. Condizione: new. Paperback. In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services t…hat will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Lingua: Inglese
Editore: World Scientific Publishing Co Inc (USA), US, 2017
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Paperback. Condizione: New. In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will re…sult in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Lingua: Inglese
Editore: World Scientific Publishing Co Inc (USA), 2017
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Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Lingua: Inglese
Editore: WS PROFESSIONAL, 2017
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Da: moluna, Greven, Germaniamoluna
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Klappentextrnrn nIn services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it afte…r consumption? Without this u.
Lingua: Inglese
Editore: WS PROFESSIONAL, 2017
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service What determines their satisfaction with it after consumption Without this understandi…ng, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Altre immaginiLingua: Inglese
Editore: WS PROFESSIONAL, 2017
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Da: preigu, Osnabrück, Germaniapreigu
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Taschenbuch. Condizione: Neu. UNDERSTANDING SERVICE CONSUMERS | Wirtz Jochen | Taschenbuch | Kartoniert / Broschiert | Englisch | 2017 | WS PROFESSIONAL | EAN 9781944659097 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
