Springer proceedings in business and economics - 9783030161019 - strategic innovative marketing: 6th ic-sim, pafos, cyprus 2017 (14 risultati)
Lingua: Inglese
Editore: Springer, 2020
Serie: Libro 61 di 111 - Springer Proceedings in Business and Economics
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used…in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
Lingua: Inglese
Editore: Springer, 2020
Serie: Libro 61 di 111 - Springer Proceedings in Business and Economics
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Condizione: New. pp. 275 1st ed. 2019 edition NO-PA16APR2015-KAP.
Altre immaginiLingua: Inglese
Editore: Springer, 2020
Serie: Libro 61 di 111 - Springer Proceedings in Business and Economics
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Taschenbuch. Condizione: Neu. Strategic Innovative Marketing | 6th IC-SIM, Pafos, Cyprus 2017 | Damianos P. Sakas (u. a.) | Taschenbuch | xvi | Englisch | 2020 | Springer | EAN 9783030161019 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com |…Anbieter: preigu.
Strategic Innovative Marketing: 6th Ic-sim, Pafos, Cyprus 2017
Sakas, Damianos P. (Editor)/ Nasiopoulos, Dimitrios K. (Editor)
Lingua: Inglese
Editore: Springer Nature, 2020
Serie: Libro 61 di 111 - Springer Proceedings in Business and Economics
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Paperback. Condizione: Brand New. 292 pages. 9.25x6.10x0.69 inches. In Stock.
Lingua: Inglese
Editore: Springer, 2020
Serie: Libro 61 di 111 - Springer Proceedings in Business and Economics
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Serie: Libro 61 di 111 - Springer Proceedings in Business and Economics
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Editore: Springer International Publishing Aug 2020, 2020
Serie: Libro 61 di 111 - Springer Proceedings in Business and Economics
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing t…hat can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing. 292 pp. Englisch.
Lingua: Inglese
Editore: Springer International Publishing, 2020
Serie: Libro 61 di 111 - Springer Proceedings in Business and Economics
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers a close examination of practices, problems and trends in innovation marketingHighlights contemporary issues for strategic marketing and also the integration of theory and practiceContributions are written by s…cientists, researchers, and pract.
Lingua: Inglese
Editore: Springer, 2020
Serie: Libro 61 di 111 - Springer Proceedings in Business and Economics
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Condizione: New. Print on Demand pp. 275.
Lingua: Inglese
Editore: Springer, Springer Aug 2020, 2020
Serie: Libro 61 di 111 - Springer Proceedings in Business and Economics
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that…can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 292 pp. Englisch.
Lingua: Inglese
Editore: Springer, 2020
Serie: Libro 61 di 111 - Springer Proceedings in Business and Economics
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND pp. 275.
