9783030298708 - user experience is brand experience: the psychology behind successful digital products and services di van de sand, felix; frison, anna-katharina; zotz, pamela; riener, andreas; holl, katharina (14 risultati)
Lingua: Inglese
Editore: Springer, 2020
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User Experience Is Brand Experience
Van De Sand, Felix; Frison, Anna-Katharina; Zotz, Pamela; Riener, Andreas; Holl, Katharina
Lingua: Inglese
Editore: Springer, 2020
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Da: Basi6 International, Irving, TX, U.S.A.Basi6 International
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)
Van De Sand, Felix; Frison, Anna-Katharina; Zotz, Pamela; Riener, Andreas; Holl, Katharina
Lingua: Inglese
Editore: Springer, 2020
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services
Lingua: Inglese
Editore: Springer 2020-11, 2020
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Da: Chiron Media, Wallingford, Regno UnitoChiron Media
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Lingua: Inglese
Editore: Springer, 2020
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Lingua: Inglese
Editore: Springer, 2020
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Lingua: Inglese
Editore: Springer International Publishing, Springer Nature Switzerland Nov 2020, 2020
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Taschenbuch. Condizione: Neu. Neuware -This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to con…sider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 196 pp. Englisch.
User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services
Lingua: Inglese
Editore: Springer, 2020
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer reten…tion. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
Altre immaginiUser Experience Is Brand Experience | The Psychology Behind Successful Digital Products and Services
Lingua: Inglese
Editore: Springer, 2020
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Da: preigu, Osnabrück, Germaniapreigu
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Taschenbuch. Condizione: Neu. User Experience Is Brand Experience | The Psychology Behind Successful Digital Products and Services | Felix van de Sand (u. a.) | Taschenbuch | Management for Professionals | xxii | Englisch | 2020 | Springer | EAN 9783030298708 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartens…tr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Springer, 2020
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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Paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Lingua: Inglese
Editore: Springer, 2020
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Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer International Publishing, Springer Nature Switzerland Nov 2020, 2020
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boos…t customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications. 196 pp. Englisch.
User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services
Van De Sand, Felix; Frison, Anna-Katharina; Zotz, Pamela; Riener, Andreas; Holl, Katharina
Lingua: Inglese
Editore: Springer, 2020
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- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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User Experience Is Brand Experience
Felix van de Sand|Anna-Katharina Frison|Pamela Zotz|Andreas Riener|Katharina Holl
Lingua: Inglese
Editore: Springer International Publishing, 2020
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- Print on Demand
Da: moluna, Greven, Germaniamoluna
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Introduces a new UX identity scale and a validation method to analyze brand valuesProvides a comprehensive introduction to the topics of user needs, value systems and UXCombines academic research.
