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9783030335908 - International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice di Pegan, Giovanna; Vianelli, Donata; De Luca, Patrizia (18 risultati)
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International Marketing Strategy : The Country of Origin Effect on Decision-making in Practice
Libro 6 di 9: International Series in Advanced Management StudiesDa: GreatBookPrices, Columbia, MD, U.S.A.
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International Marketing Strategy : The Country of Origin Effect on Decision-making in Practice
Libro 6 di 9: International Series in Advanced Management StudiesDa: GreatBookPrices, Columbia, MD, U.S.A.
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International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice (International Series in Advanced Management Studies)
Libro 6 di 9: International Series in Advanced Management StudiesDa: Ria Christie Collections, Uxbridge, Regno Unito
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International Marketing Strategy : The C
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International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice (International Series in Advanced Management Studies)
Libro 6 di 9: International Series in Advanced Management StudiesDa: Books Puddle, New York, NY, U.S.A.
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Condizione: New. 1st ed. 2020 edition NO-PA16APR2015-KAP.
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International Marketing Strategy: The Country of Origin Effect on Decision-making in Practice
Libro 6 di 9: International Series in Advanced Management StudiesDa: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 204 pages. 9.25x6.10x0.55 inches. In Stock.
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International Marketing Strategy : The C
Libro 6 di 9: International Series in Advanced Management StudiesDa: Kennys Bookstore, Olney, MD, U.S.A.
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International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice
Libro 6 di 9: International Series in Advanced Management StudiesLingua: Inglese
Editore: Springer International Publishing, 2020
ISBN 10: 3030335909 ISBN 13: 9783030335908
EUR 53,49
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Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers' assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
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International Marketing Strategy | The Country of Origin Effect on Decision-Making in Practice
Libro 6 di 9: International Series in Advanced Management StudiesEUR 50,35
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. International Marketing Strategy | The Country of Origin Effect on Decision-Making in Practice | Giovanna Pegan (u. a.) | Taschenbuch | International Series in Advanced Management Studies | xiii | Englisch | 2020 | Springer | EAN 9783030335908 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice (International Series in Advanced Management Studies)
Libro 6 di 9: International Series in Advanced Management StudiesDa: Mispah books, Redhill, SURRE, Regno Unito
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EUR 109,27
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Aggiungi al carrelloPaperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice
Libro 6 di 9: International Series in Advanced Management StudiesEUR 39,34
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Aggiungi al carrelloCondizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers¿ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
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International Marketing Strategy Giovanna Pegan
Libro 6 di 9: International Series in Advanced Management StudiesDa: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germania
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EUR 189,90
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Aggiungi al carrelloSoftcover. Condizione: gut. 2020. International Marketing Strategy In deutscher Sprache. pages.
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International Marketing Strategy (eng)
Libro 6 di 9: International Series in Advanced Management StudiesDa: Brook Bookstore On Demand, Napoli, NA, Italia
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International Marketing Strategy
Libro 6 di 9: International Series in Advanced Management StudiesLingua: Inglese
Editore: Springer International Publishing Dez 2020, 2020
ISBN 10: 3030335909 ISBN 13: 9783030335908
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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EUR 53,49
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers' assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers. 204 pp. Englisch.
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International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice (International Series in Advanced Management Studies)
Libro 6 di 9: International Series in Advanced Management StudiesDa: Majestic Books, Hounslow, Regno Unito
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EUR 79,42
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International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice (International Series in Advanced Management Studies)
Libro 6 di 9: International Series in Advanced Management StudiesDa: Biblios, Frankfurt am main, HESSE, Germania
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EUR 79,76
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International Marketing Strategy
Libro 6 di 9: International Series in Advanced Management StudiesLingua: Inglese
Editore: Springer International Publishing, 2020
ISBN 10: 3030335909 ISBN 13: 9783030335908
EUR 47,23
Spedizione EUR 48,99
Spedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Integrates the debate about the country of origin effect giving voice to companies, international importers and retailersPresents the constraints of companies in enhancing the value of the country of origin with several international marketing.
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International Marketing Strategy
Libro 6 di 9: International Series in Advanced Management StudiesLingua: Inglese
Editore: Springer, Palgrave Macmillan Dez 2020, 2020
ISBN 10: 3030335909 ISBN 13: 9783030335908
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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EUR 53,49
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers¿ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 204 pp. Englisch.
