9783030772062 - marketing brands in africa: perspectives on the evolution of branding in an emerging market (14 risultati)
Lingua: Inglese
Editore: Palgrave Macmillan, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Lingua: Inglese
Editore: Springer, Berlin|Springer International Publishing|Palgrave Macmillan, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Lingua: Inglese
Editore: Springer, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Taschenbuch. Condizione: Neu. Marketing Brands in Africa | Perspectives on the Evolution of Branding in an Emerging Market | Samuelson Appau | Taschenbuch | Palgrave Studies of Marketing in Emerging Economies | xv | Englisch | 2022 | Springer | EAN 9783030772062 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergart…enstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Palgrave Macmillan, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Lingua: Inglese
Editore: Palgrave Macmillan, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Da: Buchpark, Trebbin, GermaniaBuchpark
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Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 288 | Sprache: Englisch | Produktart: Bücher | This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ¿last frontier¿ of global brands, very little research exists that examines br…ands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the world¿s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
Lingua: Inglese
Editore: Palgrave Macmillan, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: Buchpark, Trebbin, GermaniaBuchpark
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EUR 132,04
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Condizione: Hervorragend. Zustand: Hervorragend | Seiten: 288 | Sprache: Englisch | Produktart: Bücher | This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ¿last frontier¿ of global brands, very little research exists that exa…mines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the world¿s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
Lingua: Inglese
Editore: Palgrave Macmillan, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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Condizione: New.
Lingua: Inglese
Editore: Springer International Publishing, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 181,89
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the 'last frontier' of global brands,very little research exists that examines brands and brandi…ng in this emerging market.Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the world's youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
Lingua: Inglese
Editore: Palgrave Macmillan, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condizione: New.
Lingua: Inglese
Editore: Palgrave Macmillan, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermaniaBUCHSERVICE / ANTIQUARIAT Lars Lutzer
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EUR 379,90
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Softcover. Condizione: gut. 2022. Marketing Brands in Africa In deutscher Sprache. pages.
Lingua: Inglese
Editore: Palgrave Macmillan, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer International Publishing Sep 2022, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the 'last frontier' of global brands,very little research exists that examines b…rands and branding in this emerging market.Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the world's youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa. 288 pp. Englisch.
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing Sep 2022, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
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- Print on Demand
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ¿last frontier¿ of global brands, very little research exists that examines bran…ds and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 288 pp. Englisch.
Lingua: Inglese
Editore: Palgrave Macmillan, 2022
Serie: Libro 3 di 12 - Palgrave Studies of Marketing in Emerging Economies
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- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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