9783030955830 - marketing communications and brand development in emerging markets volume ii: insights for a changing world (14 risultati)
Lingua: Inglese
Editore: Palgrave Macmillan, 2023
Serie: Libro 11 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Altre immaginiLingua: Inglese
Editore: Springer, 2023
Serie: Libro 11 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Taschenbuch. Condizione: Neu. Marketing Communications and Brand Development in Emerging Markets Volume II | Insights for a Changing World | Ogechi Adeola (u. a.) | Taschenbuch | Palgrave Studies of Marketing in Emerging Economies | xix | Englisch | 2023 | Springer | EAN 9783030955830 | Verantwortliche Person für die EU: Springe…r Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Palgrave Macmillan, 2023
Serie: Libro 11 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Condizione: New. pp. 332.
Lingua: Inglese
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot…business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.
Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World
Adeola, Ogechi (Editor)/ Hinson, Robert E. (Editor)/ Sakkthivel, A. M. (Editor)
Lingua: Inglese
Editore: Palgrave Macmillan, 2023
Serie: Libro 11 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Paperback. Condizione: Brand New. 331 pages. 8.27x5.83x0.70 inches. In Stock.
Lingua: Inglese
Editore: Palgrave Macmillan, 2023
Serie: Libro 11 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Condizione: New. 2023. Paperback. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Palgrave Macmillan, 2023
Serie: Libro 11 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Serie: Libro 11 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Lingua: Inglese
Editore: Springer International Publishing Mai 2023, 2023
Serie: Libro 11 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expecta…tions, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business. 332 pp. Englisch.
Lingua: Inglese
Editore: Springer, Berlin|Springer International Publishing|Palgrave Macmillan, 2023
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Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive cust…omer satisfaction, meet societal expectations, and boot busines.
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing Mai 2023, 2023
Serie: Libro 11 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectation…s, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 332 pp. Englisch.
Lingua: Inglese
Editore: Palgrave Macmillan, 2023
Serie: Libro 11 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Condizione: New. Print on Demand pp. 332.
Lingua: Inglese
Editore: Palgrave Macmillan, 2023
Serie: Libro 11 di 12 - Palgrave Studies of Marketing in Emerging Economies
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Condizione: New. PRINT ON DEMAND pp. 332.
