9783032008930 - applied conjoint analysis: from product and service design to market and pricing strategies di rao, vithala r. (10 risultati)
Lingua: Inglese
Editore: Springer Nature Switzerland AG, Cham 2026
Serie: Springer Texts in Business and Economics, Libro 183 di 190. Libro 183 di 190 - Springer Texts in Business and Economics
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Hardcover. Condizione: new. Hardcover. This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for…estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework. This book provides different applications and methods of conjoint analysis in marketing. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Springer 2026
Serie: Springer Texts in Business and Economics, Libro 183 di 190. Libro 183 di 190 - Springer Texts in Business and Economics
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condizione: New.
Lingua: Inglese
Editore: Springer 2026
Serie: Springer Texts in Business and Economics, Libro 183 di 190. Libro 183 di 190 - Springer Texts in Business and Economics
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 155,82
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised sec…ond edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework.
Lingua: Inglese
Editore: Springer Nature 2025
Serie: Springer Texts in Business and Economics, Libro 183 di 190. Libro 183 di 190 - Springer Texts in Business and Economics
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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EUR 229,82
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Hardcover. Condizione: Brand New. 2nd edition. 563 pages. 9.26x6.11x9.49 inches. In Stock.
Lingua: Inglese
Editore: Springer 2026
Serie: Springer Texts in Business and Economics, Libro 183 di 190. Libro 183 di 190 - Springer Texts in Business and Economics
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Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer-Verlag Gmbh Jan 2026 2026
Serie: Springer Texts in Business and Economics, Libro 183 di 190. Libro 183 di 190 - Springer Texts in Business and Economics
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 149,79
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This… new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework. 540 pp. Englisch.
Lingua: Inglese
Editore: Springer 2026
Serie: Springer Texts in Business and Economics, Libro 183 di 190. Libro 183 di 190 - Springer Texts in Business and Economics
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Da: preigu, Osnabrück, Germaniapreigu
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EUR 128,80
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Buch. Condizione: Neu. Applied Conjoint Analysis | From Product and Service Design to Market and Pricing Strategies | Vithala R. Rao | Buch | Springer Texts in Business and Economics | xxiii | Englisch | 2026 | Springer | EAN 9783032008930 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidel…berg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
Lingua: Inglese
Editore: Springer, Springer Jan 2026 2026
Serie: Springer Texts in Business and Economics, Libro 183 di 190. Libro 183 di 190 - Springer Texts in Business and Economics
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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EUR 149,79
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new… revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences.This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 564 pp. Englisch.
Lingua: Inglese
Editore: Springer 2026
Serie: Springer Texts in Business and Economics, Libro 183 di 190. Libro 183 di 190 - Springer Texts in Business and Economics
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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EUR 217,53
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Condizione: New. Print on Demand.
Lingua: Inglese
Editore: Springer 2026
Serie: Springer Texts in Business and Economics, Libro 183 di 190. Libro 183 di 190 - Springer Texts in Business and Economics
- Rilegato
- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND.
