9783032199461 - the role of marketing in reshaping the dynamic landscape of business: proceedings of the 2025 ams world marketing congress, dijon, france, july 2-4 (8 risultati)
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Science Wor…ld Marketing Congress held in Dijon, France, this book features contributions from leading scholars and practitioners to provide a comprehensive view of marketing s transformative role in a rapidly changing business environment. Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy s flagship journals, the Journal of the Academy of Marketing Science(JAMS) andAMS Review.
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Da: moluna, Greven, Germaniamoluna
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marke…ting Science World Marketing Congress held in Dijon, France, this book features contributions from leading scholars and practitioners to provide a comprehensive view of marketing s transformative role in a rapidly changing business environment. Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy s flagship journals, the Journal of the Academy of Marketing Science(JAMS) andAMS Review. 268 pp. Englisch.
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Da: preigu, Osnabrück, Germaniapreigu
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Buch. Condizione: Neu. The Role of Marketing in Reshaping the Dynamic Landscape of Business | Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4 | Jasmine Parajuli (u. a.) | Buch | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | xxv | Englisch | 2026 | Springer | EA…N 9783032199461 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing… Science World Marketing Congress held in Dijon, France, this book features contributions from leading scholars and practitioners to provide a comprehensive view of marketing's transformative role in a rapidly changing business environment. Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.Springer Nature Customer Service Center GmbH, Europaplatz 3, 69115 Heidelberg 296 pp. Englisch.
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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