9783032277640 - market research for smes: understanding customers and markets with ai enhanced methods di dobbelstein, thomas; heidig, wibke (9 risultati)
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Hardcover. Condizione: new. Hardcover. A reliable data foundation is the cornerstone of sound management decisions. Market research serves as a vital source of data and insights on customers, competitors, and markets. This book provides a concise and easily understandable guide for practitioners from SMEs, founders, and startups…regardless of industryon the key aspects of conducting a market research study.Scientifically validated principles of data collection and analysis are presented pragmatically. This enables decision-makers in small and medium-sized enterprises to gain a quick yet thorough understanding of quantitative surveys and qualitative group discussions. From precise research questions to actionable data interpretation, this guide covers it all.Artificial intelligence is integrated throughout the entire market research process presented in this book. It shows how established tools, such as ChatGPT, can be applied effectively across all stages, from developing research questions to data analysis and interpretation. Practical examples demonstrate how AI enhances efficiency and depth of insight while complementing sound methodological thinking. A dedicated section also addresses the opportunities and limitations of AI, ensuring a balanced and practice-oriented perspective. From precise research questions to actionable data interpretation, this guide covers it all.Artificial intelligence is integrated throughout the entire market research process presented in this book. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Hardcover. Condizione: Brand New. 138 pages. 6.47x0.52x9.33 inches. In Stock.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - A reliable data foundation is the cornerstone of sound management decisions. Market research serves as a vital source of data and insights on customers, competitors, and markets. This book provides a concise and easily understandable guide for practition…ers from SMEs, founders, and startups regardless of industry on the key aspects of conducting a market research study.Scientifically validated principles of data collection and analysis are presented pragmatically. This enables decision-makers in small and medium-sized enterprises to gain a quick yet thorough understanding of quantitative surveys and qualitative group discussions. From precise research questions to actionable data interpretation, this guide covers it all.Artificial intelligence is integrated throughout the entire market research process presented in this book. It shows how established tools, such as ChatGPT, can be applied effectively across all stages, from developing research questions to data analysis and interpretation. Practical examples demonstrate how AI enhances efficiency and depth of insight while complementing sound methodological thinking. A dedicated section also addresses the opportunities and limitations of AI, ensuring a balanced and practice-oriented perspective.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A reliable data foundation is the cornerstone of sound management decisions. Market research serves as a vital source of data and insights on customers, competitors, and markets. This book provides a concise and easily understandable guid…e for practitioners from SMEs, founders, and startups regardless of industry on the key aspects of conducting a market research study.Scientifically validated principles of data collection and analysis are presented pragmatically. This enables decision-makers in small and medium-sized enterprises to gain a quick yet thorough understanding of quantitative surveys and qualitative group discussions. From precise research questions to actionable data interpretation, this guide covers it all.Artificial intelligence is integrated throughout the entire market research process presented in this book. It shows how established tools, such as ChatGPT, can be applied effectively across all stages, from developing research questions to data analysis and interpretation. Practical examples demonstrate how AI enhances efficiency and depth of insight while complementing sound methodological thinking. A dedicated section also addresses the opportunities and limitations of AI, ensuring a balanced and practice-oriented perspective. 128 pp. Englisch.
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Da: moluna, Greven, Germaniamoluna
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt.
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. Print on Demand.
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -A reliable data foundation is the cornerstone of sound management decisions. Market research serves as a vital source of data and insights on customers, competitors, and markets. This book provides a concise and easily understandable guide fo…r practitioners from SMEs, founders, and startupsregardless of industryon the key aspects of conducting a market research study.Scientifically validated principles of data collection and analysis are presented pragmatically. This enables decision-makers in small and medium-sized enterprises to gain a quick yet thorough understanding of quantitative surveys and qualitative group discussions. From precise research questions to actionable data interpretation, this guide covers it all.Artificial intelligence is integrated throughout the entire market research process presented in this book. It shows how established tools, such as ChatGPT, can be applied effectively across all stages, from developing research questions to data analysis and interpretation. Practical examples demonstrate how AI enhances efficiency and depth of insight while complementing sound methodological thinking. A dedicated section also addresses the opportunities and limitations of AI, ensuring a balanced and practice-oriented perspective.Springer Nature Customer Service Center GmbH, Europaplatz 3,69115 Heidelberg, Germany, Heidelberg 140 pp. Englisch.
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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EUR 142,18
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