9783034305914 - discourse, identities and genres in corporate communication: sponsorship, advertising and organizational communication: 131 (18 risultati)
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Paperback. Condizione: New. The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events invo…lving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication. Paola Evangelisti Allori & Giuliana Garzone (ed.) / Linguistic insights ; Vol. 131
Garzone, Giuliana (Herausgeber) and Paola (Herausgeber) Evangelisti Allori
Lingua: Inglese
Editore: Bern ; Berlin ; Bruxelles ; Frankfurt, M. ; New York, NY ; Oxford ; Wien : Lang, 2011
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kart. Condizione: Sehr gut. 324 S. : Ill., graph. Darst. ; 23 cm Ausgesondertes Bibliotheksexemplar; Stempel auf dem Titelblatt Sprache: Englisch Gewicht in Gramm: 472.
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Condizione: New. Discourse, Identities and Genres in Corporate Communication Editor(s): Evangelisti Allori, Paola; Garzone, Giuliana Elena. Series: Linguistic Insights. Num Pages: 324 pages, tables. BIC Classification: CF; JH; KJ. Category: (P) Professional & Vocational. Dimension: 152 x 225 x 22. Weight in Grams: 482. . 2011. 1… New ed. Paperback. . . . .
Lingua: Inglese
Editore: Peter Lang AG, Internationaler Verlag der Wissenschaften, 2011
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Condizione: New. Discourse, Identities and Genres in Corporate Communication Editor(s): Evangelisti Allori, Paola; Garzone, Giuliana Elena. Series: Linguistic Insights. Num Pages: 324 pages, tables. BIC Classification: CF; JH; KJ. Category: (P) Professional & Vocational. Dimension: 152 x 225 x 22. Weight in Grams: 482. . 2011. 1… New ed. Paperback. . . . . Books ship from the US and Ireland.
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among gen…res, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
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Taschenbuch. Condizione: Neu. Discourse, Identities and Genres in Corporate Communication | Sponsorship, Advertising and Organizational Communication | Giuliana Elena Garzone (u. a.) | Taschenbuch | 336 S. | Englisch | 2011 | Peter Lang | EAN 9783034305914 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10…178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Peter Lang AG, Internationaler Verlag der Wissenschaften, CH, 2011
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Paperback. Condizione: New. The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events invo…lving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
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Paperback. Condizione: Brand New. 324 pages. 9.00x6.00x0.75 inches. In Stock. This item is printed on demand.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and inters…ection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels. 336 pp. Englisch.
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Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Discourse, Identities and Genres in Corporate CommunicationThe studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity wit…hin the context of corporate communication, by definition char.
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersecti…on among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company¿s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.Books on Demand GmbH, Überseering 33, 22297 Hamburg 336 pp. Englisch.
