Isbn: 9783110134919 - the semiotics of consumption: interpreting symbolic consumer behavior in popular culture and works of art: 110 (20 risultati)

gebundene Ausgabe. Condizione: Gut. 365 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber und kann entsprechende Merkmale aufweisen (Rückenschild, Instituts-Stempel.). In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 705.

Hardcover. Condizione: Very Good. 1st Edition. Cloth hardcover, xi + 365 pages, NOT ex-library. Book is clean and bright with unmarked text, untanned, free of inscriptions and stamps, firmly bound. Boards show gentle handling wear. Issued without a dust jacket. -- An academic work that applies semiotic theory - the study of signs and symbols - to the world of marketing and consumer behaviour. Written by Elizabeth C. Hirschman, a pioneer in consumer research, the book argues that products are not just functional tools but "vessels of meaning" that consumers use to construct their identities and social realities. Hirschman moves the study of marketing away from pure economics and into the realm of cultural studies. - Products as Symbols: Every object we purchase carries a symbolic weight that communicates status, belonging, or personal ideology; - The Consumer as Interpreter: Consumers act as "readers" of the marketplace, decoding the messages sent by brands and using them to write their own life stories. The volume is structured to show how consumerism is embedded in the high and low arts of our society. Hirschman analyses movies, television, and advertisements to show how media creates "mythic" narratives around products (e.g., how a car represents freedom or a specific brand of soap represents domestic virtue). The book bridges the gap between "high art" and "commercial art," arguing that both use the same symbolic language to influence human desire and perception. It also explores the darker sides of consumption, including how semiotics can be used to manipulate consumer desires or reinforce rigid social hierarchies. Elizabeth Hirschman is widely credited with introducing "post-modern" and "interpretive" methods to the field of marketing. This book remains a key text for doctoral students and researchers in Consumer Culture Theory (CCT).…

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Condizione: New. 1993. Hardcover. . . . . .

Hardback. Condizione: New. Reprint 2011. No detailed description available for "The Semiotics of Consumption".

Condizione: New. 1993. Hardcover. . . . . . Books ship from the US and Ireland.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Frontmatter -- Chapter I The role of semiotics in research on consumer esthetics -- 1. Introduction -- 2. Some background on the study of signs -- 3. The study of signs in consumer esthetics -- 4. Criticisms and defenses of interpretive semiology -- 5. Preview -- Chapter II Semiotics and popular culture -- 1. Introduction -- 2. The ideology of consumption -- 3. Motion picture mythology -- Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption -- 1. Introduction -- 2. Romanticism -- 3. The joys and sorrows of consumption -- 4. Epilogue -- Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art -- 1. Introduction -- 2. Prospects and problems, dangers and difficulties -- 3. Seven routes to interpretation -- 4. Conclusion -- Appendices -- 1. Appendix 1: Women of Manhattan -- 2. Appendix 2: Beverly Hills cop -- 3. Appendix 3: Tin men and the marketing concept -- 4. Appendix 4: Gremlins as metaphors for materialism -- 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) -- 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol -- 6. Appendix 6: Automotive signs in Two for the road -- 7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson) -- References -- Index 380 pp. Englisch.…

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Hardcover. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. No detailed description available for The Semiotics of Consumption .Frontmatter -- Chapter I The role of semiotics in research on consumer esthetics -- 1. Introduction -- 2. Some background on the study of signs -- 3. The study of signs in consumer. …

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Frontmatter -- Chapter I The role of semiotics in research on consumer esthetics -- 1. Introduction -- 2. Some background on the study of signs -- 3. The study of signs in consumer esthetics -- 4. Criticisms and defenses of interpretive semiology -- 5. Preview -- Chapter II Semiotics and popular culture -- 1. Introduction -- 2. The ideology of consumption -- 3. Motion picture mythology -- Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption -- 1. Introduction -- 2. Romanticism -- 3. The joys and sorrows of consumption -- 4. Epilogue -- Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art -- 1. Introduction -- 2. Prospects and problems, dangers and difficulties -- 3. Seven routes to interpretation -- 4. Conclusion -- Appendices -- 1. Appendix 1: Women of Manhattan -- 2. Appendix 2: Beverly Hills cop -- 3. Appendix 3: Tin men and the marketing concept -- 4. Appendix 4: Gremlins as metaphors for materialism -- 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) -- 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol -- 6. Appendix 6: Automotive signs in Two for the road -- 7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson) -- References -- IndexDe Gruyter Mouton, Genthiner Straße 13, 10785 Berlin 380 pp. Englisch.…