Isbn: 9783110255454 - verbal communication: 3 (20 risultati)

Perfeziona la tua ricerca

  • Libri (20)

a

Fascia di prezzo personalizzata (EUR)

a

  • Lingua: Inglese

    Editore: De Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato
    • Prima edizione

    Da: killarneybooks, Inagh, CLARE, Irlandakillarneybooks

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Quasi ottimo

    EUR 79,50

    EUR 34,84 spedizione 
    Spedito da Irlanda a U.S.A.

    Quantità: 1 disponibili

    Hardcover. Condizione: Near Fine. 1st Edition. Oversized hardcover, xi + 603 pages, NOT ex-library. Weight 1.17kg. Book is clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Minor shelfwear. Issued without a dust jacket. -- The book delves into the complexities of verbal communication, exploring its various aspects from theoretical foundations to practical applications. The authors provide an in-depth analysis of language as a tool for communication, examining how meaning is constructed, conveyed, and interpreted. Topics include discourse analysis, pragmatics, semantics, and the role of context in communication. This handbook is an essential resource for students, researchers, and professionals in the fields of linguistics, communication studies, and related disciplines who seek to deepen their understanding of verbal interactions. -- Contents: Introduction; 1. Verbal Communication: An Introduction; I. Verbal Communication: Fundamentals -- 2. Origins of Human Verbal Communication / Gloria Origgi; 3. Effects of Verbal and Non-verbal Elements in Communication; II. Explicit and Implicit Verbal Communication -- 4. Semantics and Verbal Communication / Andrea Rocci & Margherita Luciani; 5. Evaluative Contents in Verbal Communication / Peter R.R. White; 6. Understanding Implicit Meaning Understanding / Victoria Escandell-Vidal; 7. Reference and Informativeness as Cognitive Processes in Verbal Communication / Catherine Davies & Napoleon Katsos; 8. Metaphor and Figurative Meaning in Verbal Communication / Marcel Danesi; III. Conversation, Dialogue and Mutual Understanding -- 9. Conversation and Interaction / Catherine Kerbrat-Orecchioni; 10. Dialogue and Mutual Understanding / Ivana Marková; IV. Types of Discursive Activities -- 11. Narration and Reasoning, From Structure to Biological Function / Jean-Louis Dessalles; 12. Narrative Discourse / Neal R. Norrick; 13. Argumentation and Communicative Practices / Frans H. van Eemeren & Corina Andone; 14. Discourse Genres / Carolyn R. Miller & Ashley R. Kelly; 15. Writing Systems and Scripts / Terry Joyce; 16. Integration of Multimodal Resources in Documents: Issues, Approaches and Methods / John A. Bateman; 17. Multimodal Resources and the Organization of Social Interaction / Lorenza Mondada; V. Verbal Communication Across Media and Contexts -- 18. Media Discourse / Daniel Perrin; 19. Language and Interaction in New-media Environments / Mark Aakhus & Stephen Didomenico; 20. Verbal Communication in Organizational Settings / François Cooren; 21. Translation / Stefano Arduini; 22. Multilingual Communication / Raphael Berthele; 23. Two Levels of Verbal Communication, Universal and Culture-Specific / Anna Wierzbicka; VI. Verbal Communication Quality -- 24. Misunderstandings in Verbal Communication / Nicholas Allott; 25. Deceptive and Uncooperative Verbal Communication / Steve Oswald, Didier Maillat & Louis de Saussure; 26. Verbal Communication Quality in Institutional Contexts / Geert Jacobs; 27. Oral Communication Skills / John O. Greene; 28. Written Communication Skills / Mary Jo Reiff; Biographical Sketches; Index.

  • Lingua: Inglese

    Editore: De Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato
    • Prima edizione

    Da: Jasmin Berger, Sassnitz, GermaniaJasmin Berger

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Quasi ottimo

    EUR 83,00

    EUR 55,00 spedizione 
    Spedito da Germania a U.S.A.

    Quantità: 1 disponibili

    Hardcover. Condizione: Gut bis sehr gut. 1. Auflage. Common sense tells us that verbal communication should be a central concern both for the study of communication and for the study of language. Language is the most pervasive means of communication in human societies, especially if we consider the huge gamut of communication phenomena where spoken and written language combines with other modalities, such as gestures or pictures. Most communication researchers have to deal with issues of language use in their work. Classic methods in communication research - from content analysis to interviews and questionnaires, not to mention the obvious cases of rhetorical analysis and discourse analysis - presuppose the understanding of the meaning of spontaneous or elicited verbal productions. Despite its pervasiveness, verbal communication does not currently define one cohesive and distinct subfield within the communication discipline. The Handbook of Verbal Communication seeks to address this gap. In doing so, it draws not only on the communication discipline, but also on the rich interdisciplinary research on language and communication that developed over the last fifty years as linguistics interacted with the social sciences and the cognitive sciences. The interaction of linguistic research with the social sciences has produced a plethora of approaches to the study of meanings in social context - from conversation analysis to critical discourse analysis, while cognitive research on verbal communication, carried out in cognitive pragmatics as well as in cognitive linguistics, has offered insights into the interaction between language, inference and persuasion and into cognitive processes such as framing or metaphorical mapping. The Handbook of Verbal Communication volume takes into account these two traditions selecting those issues and themes that are most relevant for communication scholars. It addresses background matters such as the evolution of human verbal communication and the relationship between verbal and non-verbal means of communication and offers a an extensive discussion of the explicit and implicit meanings of verbal messages, with a focus on emotive and figurative meanings. Conversation and fundamental types of discourse, such as argument and narrative, are presented in-depth, as is the key notion of discourse genre . The nature of writing systems as well as the interaction of spoken or written language with non-verbal modalities are devoted ample attention. Different contexts of language use are considered, from the mass media and the new media to the organizational contexts. Cultural and linguistic diversity is addressed, with a focus on phenomena such as multilingual communication and translation. A key feature of the volume is the coverage of verbal communication quality . Quality is examined both from a cognitive and from a social perspective. It covers topics that range from to the cognitive processes underlying deceptive communication to the methods that can be used to assess the quality of texts in an organizational context.

  • Lingua: Inglese

    Editore: De Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 252,13

    EUR 2,30 spedizione 
    Spedito in U.S.A.

    Quantità: Più di 20 disponibili

    Condizione: New.

  • Lingua: Inglese

    Editore: De Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 251,68

    EUR 17,42 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: Più di 20 disponibili

    Condizione: New. In English.

  • Lingua: Inglese

    Editore: De Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 251,67

    EUR 17,49 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: Più di 20 disponibili

    Condizione: New.

  • Lingua: Inglese

    Editore: De Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Come nuovo

    EUR 282,34

    EUR 2,30 spedizione 
    Spedito in U.S.A.

    Quantità: Più di 20 disponibili

    Condizione: As New. Unread book in perfect condition.

  • Lingua: Inglese

    Editore: De Gruyter, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: Buchpark, Trebbin, GermaniaBuchpark

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Ottimo

    EUR 178,89

    EUR 105,00 spedizione 
    Spedito da Germania a U.S.A.

    Quantità: 1 disponibili

    Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 616 | Sprache: Englisch | Produktart: Bücher | This handbooks series aims to integrate knowledge of communication structures and processes. It is global in orientation, dedicated to cultural and epistemological diversity as well as different scholarly approaches. The series features volumes on 'messages, codes and channels', 'mode of address: communication situations and context', 'methodology in communication science' and 'application areas'. The latter features volumes devoted to a large range of specialist areas of communication science. The series as a whole aims at meeting the needs of undergraduates, postgraduates, academics and researchers across the area of communication studies.

  • Lingua: Inglese

    Editore: De Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Come nuovo

    EUR 279,92

    EUR 17,49 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: Più di 20 disponibili

    Condizione: As New. Unread book in perfect condition.

  • Lingua: Inglese

    Editore: De Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 277,12

    EUR 11,00 spedizione 
    Spedito da Italia a U.S.A.

    Quantità: Più di 20 disponibili

    Condizione: new.

  • Lingua: Inglese

    Editore: De Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: Majestic Books, Hounslow, Regno UnitoMajestic Books

    Venditore con 4 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 323,24

    EUR 7,58 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 3 disponibili

    Condizione: New.

  • Lingua: Inglese

    Editore: De Gruyter, DE, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 339,31

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: Più di 20 disponibili

    Hardback. Condizione: New. Common sense tells us that verbal communication should be a central concern both for the study of communication and for the study of language. Language is the most pervasive means of communication in human societies, especially if we consider the huge gamut of communication phenomena where spoken and written language combines with other modalities, such as gestures or pictures. Most communication researchers have to deal with issues of language use in their work. Classic methods in communication research - from content analysis to interviews and questionnaires, not to mention the obvious cases of rhetorical analysis and discourse analysis - presuppose the understanding of the meaning of spontaneous or elicited verbal productions. Despite its pervasiveness, verbal communication does not currently define one cohesive and distinct subfield within the communication discipline.The Handbook of Verbal Communication seeks to address this gap. In doing so, it draws not only on the communication discipline, but also on the rich interdisciplinary research on language and communication that developed over the last fifty years as linguistics interacted with the social sciences and the cognitive sciences. The interaction of linguistic research with the social sciences has produced a plethora of approaches to the study of meanings in social context - from conversation analysis to critical discourse analysis, while cognitive research on verbal communication, carried out in cognitive pragmatics as well as in cognitive linguistics, has offered insights into the interaction between language, inference and persuasion and into cognitive processes such as framing or metaphorical mapping.The Handbook of Verbal Communication volume takes into account these two traditions selecting those issues and themes that are most relevant for communication scholars. It addresses background matters such as the evolution of human verbal communication and the relationship between verbal and non-verbal means of communication and offers a an extensive discussion of the explicit and implicit meanings of verbal messages, with a focus on emotive and figurative meanings. Conversation and fundamental types of discourse, such as argument and narrative, are presented in-depth, as is the key notion of discourse genre. The nature of writing systems as well as the interaction of spoken or written language with non-verbal modalities are devoted ample attention.Different contexts of language use are considered, from the mass media and the new media to the organizational contexts. Cultural and linguistic diversity is addressed, with a focus on phenomena such as multilingual communication and translation.A key feature of the volume is the coverage of verbal communication quality. Quality is examined both from a cognitive and from a social perspective. It covers topics that range from to the cognitive processes underlying deceptive communication to the methods that can be used to assess the quality of.

  • Lingua: Inglese

    Editore: Mouton De Gruyter, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 328,68

    EUR 14,58 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Hardcover. Condizione: Brand New. 615 pages. 9.45x6.69x1.50 inches. In Stock.

  • Lingua: Inglese

    Editore: De Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: Books Puddle, Woodside, NY, U.S.A.Books Puddle

    Venditore con 4 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 351,56

    EUR 3,48 spedizione 
    Spedito in U.S.A.

    Quantità: 3 disponibili

    Condizione: New.

  • Lingua: Inglese

    Editore: De Gruyter, DE, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 338,30

    EUR 43,62 spedizione 
    Spedito in U.S.A.

    Quantità: Più di 20 disponibili

    Hardback. Condizione: New. Common sense tells us that verbal communication should be a central concern both for the study of communication and for the study of language. Language is the most pervasive means of communication in human societies, especially if we consider the huge gamut of communication phenomena where spoken and written language combines with other modalities, such as gestures or pictures. Most communication researchers have to deal with issues of language use in their work. Classic methods in communication research - from content analysis to interviews and questionnaires, not to mention the obvious cases of rhetorical analysis and discourse analysis - presuppose the understanding of the meaning of spontaneous or elicited verbal productions. Despite its pervasiveness, verbal communication does not currently define one cohesive and distinct subfield within the communication discipline.The Handbook of Verbal Communication seeks to address this gap. In doing so, it draws not only on the communication discipline, but also on the rich interdisciplinary research on language and communication that developed over the last fifty years as linguistics interacted with the social sciences and the cognitive sciences. The interaction of linguistic research with the social sciences has produced a plethora of approaches to the study of meanings in social context - from conversation analysis to critical discourse analysis, while cognitive research on verbal communication, carried out in cognitive pragmatics as well as in cognitive linguistics, has offered insights into the interaction between language, inference and persuasion and into cognitive processes such as framing or metaphorical mapping.The Handbook of Verbal Communication volume takes into account these two traditions selecting those issues and themes that are most relevant for communication scholars. It addresses background matters such as the evolution of human verbal communication and the relationship between verbal and non-verbal means of communication and offers a an extensive discussion of the explicit and implicit meanings of verbal messages, with a focus on emotive and figurative meanings. Conversation and fundamental types of discourse, such as argument and narrative, are presented in-depth, as is the key notion of discourse genre. The nature of writing systems as well as the interaction of spoken or written language with non-verbal modalities are devoted ample attention.Different contexts of language use are considered, from the mass media and the new media to the organizational contexts. Cultural and linguistic diversity is addressed, with a focus on phenomena such as multilingual communication and translation.A key feature of the volume is the coverage of verbal communication quality. Quality is examined both from a cognitive and from a social perspective. It covers topics that range from to the cognitive processes underlying deceptive communication to the methods that can be used to assess the quality of.

  • Lingua: Inglese

    Editore: De Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 379,64

    EUR 9,50 spedizione 
    Spedito da Irlanda a U.S.A.

    Quantità: Più di 20 disponibili

    Condizione: New. 2016. Hardcover. . . . . .

  • Lingua: Inglese

    Editore: De Gruyter, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 389,70

    EUR 38,96 spedizione 
    Spedito da Germania a U.S.A.

    Quantità: 1 disponibili

    Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Common sense tells us that verbal communication should be a central concern both for the study of communication and for the study of language. Language is the most pervasive means of communication in human societies, especially if we consider the huge gamut of communication phenomena where spoken and written language combines with other modalities, such as gestures or pictures. Most communication researchers have to deal with issues of language use in their work. Classic methods in communication research - from content analysis to interviews and questionnaires, not to mention the obvious cases of rhetorical analysis and discourse analysis - presuppose the understanding of the meaning of spontaneous or elicited verbal productions. Despite its pervasiveness, verbal communication does not currently define one cohesive and distinct subfield within the communication discipline.The Handbook of Verbal Communication seeks to address this gap. In doing so, it draws not only on the communication discipline, but also on the rich interdisciplinary research on language and communication that developed over the last fifty years as linguistics interacted with the social sciences and the cognitive sciences. The interaction of linguistic research with the social sciences has produced a plethora of approaches to the study of meanings in social context - from conversation analysis to critical discourse analysis, while cognitive research on verbal communication, carried out in cognitive pragmatics as well as in cognitive linguistics, has offered insights into the interaction between language, inference and persuasion and into cognitive processes such as framing or metaphorical mapping.The Handbook of Verbal Communication volume takes into account these two traditions selecting those issues and themes that are most relevant for communication scholars. It addresses background matters such as the evolution of human verbal communication and the relationship between verbal and non-verbal means of communication and offers a an extensive discussion of the explicit and implicit meanings of verbal messages, with a focus on emotive and figurative meanings. Conversation and fundamental types of discourse, such as argument and narrative, are presented in-depth, as is the key notion of discourse genre. The nature of writing systems as well as the interaction of spoken or written language with non-verbal modalities are devoted ample attention.Different contexts of language use are considered, from the mass media and the new media to the organizational contexts. Cultural and linguistic diversity is addressed, with a focus on phenomena such as multilingual communication and translation.A key feature of the volume is the coverage of verbal communication quality. Quality is examined both from a cognitive and from a social perspective. It covers topics that range from to the cognitive processes underlying deceptive communication to the methods that can be used to assess the quality of texts in an organizational context.

  • Lingua: Inglese

    Editore: De Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato

    Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 482,50

    EUR 9,16 spedizione 
    Spedito in U.S.A.

    Quantità: Più di 20 disponibili

    Condizione: New. 2016. Hardcover. . . . . . Books ship from the US and Ireland.

  • Lingua: Inglese

    Editore: de Gruyter Mouton, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Brossura
    • Print on Demand

    Da: moluna, Greven, Germaniamoluna

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 192,03

    EUR 48,99 spedizione 
    Spedito da Germania a U.S.A.

    Quantità: Più di 20 disponibili

    Hardcover. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Louis de Saussure, Ne.

  • Lingua: Inglese

    Editore: De Gruyter, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato
    • Print on Demand

    Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 256,29

    EUR 8,90 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: Più di 20 disponibili

    HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Lingua: Inglese

    Editore: De Gruyter Mouton, De Gruyter Mär 2016, 2016

    3110255456 / 9783110255454

    Serie: Libro 10 di 21 - Handbooks of Communication Science

    • Rilegato
    • Print on Demand

    Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 280,00

    EUR 23,00 spedizione 
    Spedito da Germania a U.S.A.

    Quantità: 2 disponibili

    Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Common sense tells us that verbal communication should be a central concern both for the study of communication and for the study of language. Language is the most pervasive means of communication in human societies, especially if we consider the huge gamut of communication phenomena where spoken and written language combines with other modalities, such as gestures or pictures. Most communication researchers have to deal with issues of language use in their work. Classic methods in communication research - from content analysis to interviews and questionnaires, not to mention the obvious cases of rhetorical analysis and discourse analysis - presuppose the understanding of the meaning of spontaneous or elicited verbal productions. Despite its pervasiveness, verbal communication does not currently define one cohesive and distinct subfield within the communication discipline.The Handbook of Verbal Communication seeks to address this gap. In doing so, it draws not only on the communication discipline, but also on the rich interdisciplinary research on language and communication that developed over the last fifty years as linguistics interacted with the social sciences and the cognitive sciences. The interaction of linguistic research with the social sciences has produced a plethora of approaches to the study of meanings in social context - from conversation analysis to critical discourse analysis, while cognitive research on verbal communication, carried out in cognitive pragmatics as well as in cognitive linguistics, has offered insights into the interaction between language, inference and persuasion and into cognitive processes such as framing or metaphorical mapping.The Handbook of Verbal Communication volume takes into account these two traditions selecting those issues and themes that are most relevant for communication scholars. It addresses background matters such as the evolution of human verbal communication and the relationship between verbal and non-verbal means of communication and offers a an extensive discussion of the explicit and implicit meanings of verbal messages, with a focus on emotive and figurative meanings. Conversation and fundamental types of discourse, such as argument and narrative, are presented in-depth, as is the key notion of discourse genre. The nature of writing systems as well as the interaction of spoken or written language with non-verbal modalities are devoted ample attention.Different contexts of language use are considered, from the mass media and the new media to the organizational contexts. Cultural and linguistic diversity is addressed, with a focus on phenomena such as multilingual communication and translation.A key feature of the volume is the coverage of verbal communication quality. Quality is examined both from a cognitive and from a social perspective. It covers topics that range from to the cognitive processes underlying deceptive communication to the methods that can be used to assess the quality of texts in an organizational context. 616 pp. Englisch.