ISBN: 9783319071930 - national brands and private labels in retailing: first international symposium nb&pl, barcelona, june 2014 (12 risultati)

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9783319071930.

Condizione: New. In English.

Kartoniert / Broschiert. Condizione: New.

Condizione: New. pp. 206.

Taschenbuch. Condizione: Neu. National Brands and Private Labels in Retailing | First International Symposium NB&PL, Barcelona, June 2014 | Juan Carlos Gázquez-Abad (u. a.) | Taschenbuch | Springer Proceedings in Business and Economics | xi | Englisch | 2014 | Springer | EAN 9783319071930 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Paperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condizione: new. Questo è un articolo print on demand.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book presents latest findings on brand marketing in retail. In times of economic downturn a 'new retailing landscape' is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new 'retailing landscape', with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more. 204 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book presents latest findings on brand marketing in retail. In times of economic downturn a 'new retailing landscape' is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new 'retailing landscape', with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book presents latest findings on brand marketing in retail. In times of economic downturn a 'new retailing landscape' is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new 'retailing landscape', with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 204 pp. Englisch.…

Condizione: New. Print on Demand pp. 206 14 Illus.

Condizione: New. PRINT ON DEMAND pp. 206.