9783319366708 - social commerce: marketing, technology and management di turban, efraim; strauss, judy; lai, linda (22 risultati)
Lingua: Inglese
Editore: Springer, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Lingua: Inglese
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Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Editore: Springer 2016-11, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Lingua: Inglese
Editore: Springer, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Editore: Springer, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Condizione: New.
Lingua: Inglese
Editore: Springer 2016-11-01, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Paperback. Condizione: New.
Lingua: Inglese
Editore: Springer International Publishing AG, CH, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
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Paperback. Condizione: New. This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective co…urse at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials. Softcover reprint of the original 1st ed. 2016.
Lingua: Inglese
Editore: Springer, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
- Brossura
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condizione: New. pp. 341 Softcover reprint of the original 1st ed. 2016 edition NO-PA16APR2015-KAP.
Lingua: Inglese
Editore: Springer, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Springer, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Da: Speedyhen, Hertfordshire, Regno UnitoSpeedyhen
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Condizione: NEW.
Lingua: Inglese
Editore: Springer International Publishing, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Da: moluna, Greven, Germaniamoluna
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Condizione: New.
Lingua: Inglese
Editore: Springer Verlag, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. 320 pages. 10.75x8.00x0.75 inches. In Stock.
Lingua: Inglese
Editore: Springer, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
- Brossura
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Altre immaginiLingua: Inglese
Editore: Springer, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Da: preigu, Osnabrück, Germaniapreigu
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Taschenbuch. Condizione: Neu. Social Commerce | Marketing, Technology and Management | Efraim Turban (u. a.) | Taschenbuch | Springer Texts in Business and Economics | xxi | Englisch | 2016 | Springer | EAN 9783319366708 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]h…artmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Springer, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
- Brossura
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of t…he following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials.
Lingua: Inglese
Editore: Springer International Publishing AG, CH, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
- Brossura
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
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Paperback. Condizione: New. This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective co…urse at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials. Softcover reprint of the original 1st ed. 2016.
Lingua: Inglese
Editore: Springer, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
- Brossura
- Print on Demand
Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing Nov 2016, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be…used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials. 344 pp. Englisch.
Lingua: Inglese
Editore: Springer Verlag, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
- Brossura
- Print on Demand
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. 320 pages. 10.75x8.00x0.75 inches. In Stock. This item is printed on demand.
Lingua: Inglese
Editore: Springer, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
- Brossura
- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. Print on Demand pp. 341.
Lingua: Inglese
Editore: Springer, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
- Brossura
- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND pp. 341.
Lingua: Inglese
Editore: Springer, Springer Nov 2016, 2016
Serie: Libro 45 di 190 - Springer Texts in Business and Economics
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- Print on Demand
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used… in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplinesTraining courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor¿s Manual, a test bank and five online tutorials.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 344 pp. Englisch.
