Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 60,74
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Da: Chiron Media, Wallingford, Regno Unito
EUR 57,22
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Aggiungi al carrelloPaperback. Condizione: New.
Da: Revaluation Books, Exeter, Regno Unito
EUR 82,06
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. reprint edition. 405 pages. 9.25x6.10x1.10 inches. In Stock.
Lingua: Inglese
Editore: Springer International Publishing, 2016
ISBN 10: 3319367692 ISBN 13: 9783319367699
Da: moluna, Greven, Germania
EUR 47,23
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Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing, 2016
ISBN 10: 3319367692 ISBN 13: 9783319367699
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 53,49
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This bookcombines scientific research andprofessional insightsonbrand and marketing strategy developmentin major emerging growth markets. It presentsa detailed outline of the Brazil, Russia, India and China (BRIC) marketsto understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.The authorreveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategiesparticularly useful. This book is also amust-read for people dealing with branding and marketing in a 'glocalized' world.
Da: preigu, Osnabrück, Germania
EUR 50,40
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Brand Building and Marketing in Key Emerging Markets | A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil | Niklas Schaffmeister | Taschenbuch | Management for Professionals | xx | Englisch | 2016 | Springer | EAN 9783319367699 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Springer International Publishing Aug 2016, 2016
ISBN 10: 3319367692 ISBN 13: 9783319367699
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 53,49
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This bookcombines scientific research andprofessional insightsonbrand and marketing strategy developmentin major emerging growth markets. It presentsa detailed outline of the Brazil, Russia, India and China (BRIC) marketsto understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.The authorreveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategiesparticularly useful. This book is also amust-read for people dealing with branding and marketing in a 'glocalized' world. 428 pp. Englisch.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 46,22
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Aggiungi al carrelloCondizione: new. Questo è un articolo print on demand.
Da: Majestic Books, Hounslow, Regno Unito
EUR 85,05
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Print on Demand pp. 425.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 83,29
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 425.
Lingua: Inglese
Editore: Springer, Springer Aug 2016, 2016
ISBN 10: 3319367692 ISBN 13: 9783319367699
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 53,49
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a 'glocalized' world.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 428 pp. Englisch.