Isbn: 9783319373270 - market entry into the usa: why european companies fail and how to succeed (17 risultati)

Condizione: New.

Paperback or Softback. Condizione: New. Market Entry Into the USA: Why European Companies Fail and How to Succeed. Book.

Condizione: New.

Condizione: New. In English.

PF. Condizione: New.

Condizione: New.

Condizione: New. pp. 144.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its 'go/no-go' decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.…

Taschenbuch. Condizione: Neu. Market Entry into the USA | Why European Companies Fail and How to Succeed | Ralf Drews (u. a.) | Taschenbuch | xviii | Englisch | 2016 | Springer | EAN 9783319373270 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condizione: As New. Unread book in perfect condition.

Condizione: new. Questo è un articolo print on demand.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its 'go/no-go' decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy. 125 pp. Englisch.…

Condizione: New. Print on Demand pp. 144.

Condizione: New. PRINT ON DEMAND pp. 144.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides a step-by-step and practical blueprint for successful market entry into the USAEntertaining and memorable read with realistic case study examplesUser-friendly frameworks to apply when navigating the US marketplaceShows how t.…