9783319879482 - cross cultural issues in consumer science and consumer psychology: current perspectives and future directions (11 risultati)
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Da: moluna, Greven, Germaniamoluna
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Da: preigu, Osnabrück, Germaniapreigu
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Taschenbuch. Condizione: Neu. Cross Cultural Issues in Consumer Science and Consumer Psychology | Current Perspectives and Future Directions | Hester van Herk (u. a.) | Taschenbuch | vi | Englisch | 2018 | Springer | EAN 9783319879482 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg,… juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing, 2018
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 128,39
EUR 61,77 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavio…r across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.Among the topics covered: Culture as a driver of individual and national consumer behavior.Consumer culture-based attitudes toward buying foreign versus domestic products.Country-of-origin effects: consumer perceptions of international products.The roles of cultural influences in product branding.Cultural aspects of consumer-brand relationships.Consumer behavior in the emerging marketplace of subsistence countries.This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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EUR 222,96
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Condizione: New. pp. 218.
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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EUR 231,47
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Paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Da: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Condizione: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days.
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Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new. Questo è un articolo print on demand.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 128,39
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in…consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.Among the topics covered: Culture as a driver of individual and national consumer behavior.Consumer culture-based attitudes toward buying foreign versus domestic products.Country-of-origin effects: consumer perceptions of international products.The roles of cultural influences in product branding.Cultural aspects of consumer-brand relationships.Consumer behavior in the emerging marketplace of subsistence countries.This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas. 228 pp. Englisch.
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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EUR 128,39
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Integrates different cultural frameworks and critically reviews the literature relevant to consumer psychologySpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 228 pp. Englisch.
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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EUR 229,25
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Condizione: New. Print on Demand pp. 218.
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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EUR 233,37
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Condizione: New. PRINT ON DEMAND pp. 218.
