9783330508729 - Development of a Framework to Manage Brand Crises: A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Str... (8 risultati)

Condizione: New. pp. 120.

Taschenbuch. Condizione: Neu. Development of a Framework to Manage Brand Crises | A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies | Julia Winter | Taschenbuch | 120 S. | Englisch | 2016 | AV Akademikerverlag | EAN 9783330508729 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book carries the title 'Development of a Framework to Manage Brand Crises'. It addresses the growing number of brand crises all around the world and throughout all industries. Due to the rising complexity of the business environment, crises do not only show an increasing occurrence, but their consequences also become more and more devastating. Unfortunately, research in this field is partially still in its infancy. As a result, the aim of this paper, based on a comprehensive literature review, is to generate a holistic approach in order to enable the reader to understand the different thematic fields. In practice, executives often act when the problem has already occurred, for example when they are directly confronted with a brand crisis. Consequently, the decisions taken are not always rational and response strategies often do not match the crisis type. This paper can be seen as a rough guideline for managers to understand the wide range of subjects belonging to the field of brand misconduct and to obtain ability to develop sensitivity for this topic. It argues on the basis of consumer behavior theories and gives recommendations premised on recognized research. 120 pp. Englisch.

Condizione: New. Print on Demand pp. 120.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Winter JuliaAge: 26, 2014: Bachelor (B.A.) in International Management at the ISM (Grade: 1,66) * 2016: Master (M.Sc.) in Management at the KLU (Grade: 1,6) * Three Semesters Abroad: Marseille, Hua Hin, Istanbul * Internships: IKB Le.

Condizione: New. PRINT ON DEMAND pp. 120.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book carries the title 'Development of a Framework to Manage Brand Crises'. It addresses the growing number of brand crises all around the world and throughout all industries. Due to the rising complexity of the business environment, crises do not only show an increasing occurrence, but their consequences also become more and more devastating. Unfortunately, research in this field is partially still in its infancy. As a result, the aim of this paper, based on a comprehensive literature review, is to generate a holistic approach in order to enable the reader to understand the different thematic fields. In practice, executives often act when the problem has already occurred, for example when they are directly confronted with a brand crisis. Consequently, the decisions taken are not always rational and response strategies often do not match the crisis type. This paper can be seen as a rough guideline for managers to understand the wide range of subjects belonging to the field of brand misconduct and to obtain ability to develop sensitivity for this topic. It argues on the basis of consumer behavior theories and gives recommendations premised on recognized research.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 120 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book carries the title 'Development of a Framework to Manage Brand Crises'. It addresses the growing number of brand crises all around the world and throughout all industries. Due to the rising complexity of the business environment, crises do not only show an increasing occurrence, but their consequences also become more and more devastating. Unfortunately, research in this field is partially still in its infancy. As a result, the aim of this paper, based on a comprehensive literature review, is to generate a holistic approach in order to enable the reader to understand the different thematic fields. In practice, executives often act when the problem has already occurred, for example when they are directly confronted with a brand crisis. Consequently, the decisions taken are not always rational and response strategies often do not match the crisis type. This paper can be seen as a rough guideline for managers to understand the wide range of subjects belonging to the field of brand misconduct and to obtain ability to develop sensitivity for this topic. It argues on the basis of consumer behavior theories and gives recommendations premised on recognized research.