Isbn: 9783531156026 - public relations research: european and international perspectives and innovations (13 risultati)

gebundene Ausgabe. Condizione: Gut. 456 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 870.…

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New. In English.

Condizione: Gut. 456 Seiten Ex-Libraary book in good condition. 9783531156026 Sprache: Deutsch Gewicht in Gramm: 900.

Condizione: New. pp. vii + 449 2008th edition.

Hardcover. Condizione: Brand New. 2008 edition. 454 pages. 9.40x6.60x1.10 inches. In Stock.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findingsfrom the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on emperical evidence. 460 pp. Englisch.…

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over the decades, among other things, public re- tions scholarship has largely remained parochial to specific regions such as the United States, the United Kingdom, Latin America, German speaking Europe, etc. as evidenced in the bibliographic references of many essays in this volume itself where authors predo- nantly cite work from their own regions. This is often necessitated by linguistic differences with only English serving as the universal language that helps permeate knowledge through most regions. Pedagogical and methodological factors also have played a role in the regionalization of the body of knowledge. However, we believe that knowledge flo- ishes most when it is shared across different kinds of barriers. Globalization has made it essential for us to recognize this reality more than ever. This volume tries to bridge the gap and presents theories and concepts from researchers around the world.; This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findingsfrom the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on emperical evidence. …

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association.…

Condizione: New. Print on Demand pp. vii + 449.

Condizione: New. PRINT ON DEMAND pp. vii + 449.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over the decades, among other things, public re- tions scholarship has largely remained parochial to specific regions such as the United States, the United Kingdom, Latin America, German speaking Europe, etc. as evidenced in the bibliographic references of many essays in this volume itself where authors predo- nantly cite work from their own regions. This is often necessitated by linguistic differences with only English serving as the universal language that helps permeate knowledge through most regions. Pedagogical and methodological factors also have played a role in the regionalization of the body of knowledge. However, we believe that knowledge flo- ishes most when it is shared across different kinds of barriers. Globalization has made it essential for us to recognize this reality more than ever. This volume tries to bridge the gap and presents theories and concepts from researchers around the world.VS Verlag für Sozialw., Abraham-Lincoln-Straße 46, 65189 Wiesbaden 460 pp. Englisch. …