Lingua: Inglese
Editore: Springer Berlin / Heidelberg, 2002
ISBN 10: 3540429948 ISBN 13: 9783540429944
Da: Better World Books: West, Reno, NV, U.S.A.
Prima edizione
Condizione: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 15,23
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9783540429944.
EUR 34,75
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 364 94 Figures,
Condizione: New. pp. 364.
EUR 35,86
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 364.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Condizione: New.
EUR 52,07
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 59,01
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 58,26
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Aggiungi al carrelloCondizione: New. In.
EUR 56,31
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Aggiungi al carrelloCondizione: New.
Hardback or Cased Book. Condizione: New. More Advertising Worldwide. Book.
Lingua: Inglese
Editore: Springer Berlin Heidelberg, 2002
ISBN 10: 3540429948 ISBN 13: 9783540429944
Da: moluna, Greven, Germania
EUR 62,98
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. With contributions by numerous experts|Comprehensive information on advertising conditions in thirteen countriesThis book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book.
EUR 20,49
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Seiten: 344 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Lingua: Inglese
Editore: Springer, Berlin, Springer Berlin Heidelberg, Springer, 2002
ISBN 10: 3540429948 ISBN 13: 9783540429944
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 77,97
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware - The first volume of this reader was on the subject of advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan and the USA. Not forgetting Marieke de Mooij's chapter on the impact of culture on advertising. With this second volume the title 'Advertising Worldwide' becomes a little bit more true. Again other important countries are investigated with respect to their specific advertising structures. The authors of the different countries had the same briefing as in the first volume: - What are the social, cultural or religious features of advertising and advertising practices - Are there any taboos - Which legal restrictions apply - What kind of advertising infrastructure is there Are there any institu tions, federations or boards of advertising - Which media are readily available - How are media data collected What are the methods of gaining adver tising data - How can specific target groups be addressed - Are there any particular preferences concerning the use of media Assessing the choice of countries in the two volumes of 'Advertising Wordwide' one has to conc1ude as a first resume that it is not primarily the more theoretical question of standardization or differentiation which dominates the advertising strategy (at least for consumer goods) but the very practical necessity of adapting to the respective specific advertising conditions of each country. A standardized global, even multinational ad vertising campaign has to be considered the exception, rather than the rule.
EUR 181,99
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 172,55
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Condizione: As New. Unread book in perfect condition.