9783540677130 - Advertising World Wide: Advertising Conditions in Selected Countries (15 risultati)

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9783540677130.

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9783540677130.

Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Condizione: New. In.

Brossura. Condizione: fine. Heidelberg, 2000; pp. 292. Libro.

Condizione: New. pp. 308.

Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 308 | Sprache: Englisch | Produktart: Bücher | Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media? The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.

Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices Are there any taboos What legal restrictions do apply What kind of advertising infrastructure is there Are there any institutions, federations or boards of advertising What media are readily available How are media data collected What are the methods of gaining advertising data How can specific target groups be addressed Are there any particular preferences concerning the use of media The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.

Hardcover. Condizione: Like New. Like New. book.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices Are there any taboos What about legal restrictions How is the advertising infrastructure Are there any institutions, federations or boards of advertising What about the availability of media How are media data collected What are the methods of gaining advertising data How can specific target groups be addressed Are there any specific habits in using media The book offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Mexico, Russia, South Africa, Taiwan, and the USA. It is written by specialists from these countries. 308 pp. Englisch.

Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Comprehensive information on advertising conditions in twelve countries of the worldThis book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? W.

Condizione: New. Print on Demand pp. 308 38 Illus.

Condizione: New. PRINT ON DEMAND pp. 308.

Buch. Condizione: Neu. Advertising Worldwide | Advertising Conditions in Selected Countries | Ingomar Kloss | Buch | Einband - fest (Hardcover) | Englisch | 2000 | Springer-Verlag GmbH | EAN 9783540677130 | Verantwortliche Person für die EU: Springer Heidelberg, Tiergartenstr. 17, 69121 Heidelberg, buchhandel-buch[at]springer[dot]com | Anbieter: preigu Print on Demand.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices Are there any taboos What legal restrictions do apply What kind of advertising infrastructure is there Are there any institutions, federations or boards of advertising What media are readily available How are media data collected What are the methods of gaining advertising data How can specific target groups be addressed Are there any particular preferences concerning the use of media The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 308 pp. Englisch.