9783565271511 - build simple back end product ladders: constructing offer sequencing, revenue depth, and customer ascension frameworks for sustainable business growth di rothwell, selene (3 risultati)
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 23,99
EUR 62,42 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Most businesses architect their front end with considerable care and leave their back end to chance. The offers that exist beyond the initial purchase - if they exist at all - are rarely designed as a coherent progression. The result is a business… that works harder than necessary to generate revenue, repeatedly returning to acquisition while the deeper commercial potential of its existing customer base remains structurally untouched.This book explores the dynamics behind deliberate back end offer design - examining the patterns that distinguish businesses with shallow revenue structures from those that construct ascending value pathways their customers naturally want to continue along. It reframes assumptions about product development, offer sequencing, and customer progression, revealing the underlying tensions between the complexity of elaborate funnel systems and the compounding power of simple, well-constructed ascension frameworks.Rather than prescribing elaborate automation sequences, this book examines how deliberate decisions around offer architecture, value escalation, and customer journey design interact to produce sustainable revenue depth without proportional increases in operational complexity. It explores how back end product ladders function as relational instruments - each rung representing a deeper alignment between customer need and business capability.Drawing on observable patterns across digital products, service businesses, and entrepreneurial practice, this book functions as a strategic framework for entrepreneurs who understand that revenue depth is not built through more aggressive promotion - it is constructed through the deliberate design of offers that meet customers precisely where their evolving needs lead them next.
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Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 23,99
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Build Simple Back End Product Ladders | Constructing Offer Sequencing, Revenue Depth, and Customer Ascension Frameworks for Sustainable Business Growth | Selene Rothwell | Taschenbuch | Englisch | epubli | EAN 9783565271511 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpeni…cker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu.
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- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 23,99
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Most businesses architect their front end with considerable care and leave their back end to chance. The offers that exist beyond the initial purchase - if they exist at all - are rarely designed as a coherent progression. The resu…lt is a business that works harder than necessary to generate revenue, repeatedly returning to acquisition while the deeper commercial potential of its existing customer base remains structurally untouched.This book explores the dynamics behind deliberate back end offer design - examining the patterns that distinguish businesses with shallow revenue structures from those that construct ascending value pathways their customers naturally want to continue along. It reframes assumptions about product development, offer sequencing, and customer progression, revealing the underlying tensions between the complexity of elaborate funnel systems and the compounding power of simple, well-constructed ascension frameworks.Rather than prescribing elaborate automation sequences, this book examines how deliberate decisions around offer architecture, value escalation, and customer journey design interact to produce sustainable revenue depth without proportional increases in operational complexity. It explores how back end product ladders function as relational instruments - each rung representing a deeper alignment between customer need and business capability.Drawing on observable patterns across digital products, service businesses, and entrepreneurial practice, this book functions as a strategic framework for entrepreneurs who understand that revenue depth is not built through more aggressive promotion - it is constructed through the deliberate design of offers that meet customers precisely where their evolving needs lead them next. 180 pp. Englisch.
