9783565284856 - postal algorithms: how the sears catalog invented predictive analytics a century before amazon di finch, gregory (3 risultati)
- Brossura
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 18,99
EUR 61,77 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Long before the invention of the internet, cookies, or digital algorithms, one company mastered the art of capturing mass consumer data and predicting buying habits. In the late 19th century, the Sears, Roebuck & Co. mail-order catalog disrupted t…he global retail landscape using nothing but paper, postage, and a brilliant understanding of logistics.By tracking the exact zip codes, seasonal ordering patterns, and material desires of isolated rural farmers, Sears built the world's first analogue database. They didn't just sell products; they anticipated needs. They knew when a family would require a new sewing machine or an entire pre-fabricated house, scaling their supply chain to match localized demand perfectly.This book deconstructs the hidden marketing mechanics of the original 'Everything Store.' We explore how Sears weaponized the USPS to eliminate middlemen, how they designed their catalog pages to maximize eye-tracking, and how their iron-clad return policy built unprecedented brand trust.For modern entrepreneurs, the lessons of the analog era are profoundly relevant. Discover how to apply these foundational principles of data collection, frictionless logistics, and customer retention to thrive in the hyper-competitive digital e-commerce landscape.
- Brossura
Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 18,99
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Postal Algorithms | How the Sears Catalog Invented Predictive Analytics a Century Before [.] | Gregory Finch | Taschenbuch | Englisch | epubli | EAN 9783565284856 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot…]com | Anbieter: preigu.
- Brossura
- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 18,99
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Long before the invention of the internet, cookies, or digital algorithms, one company mastered the art of capturing mass consumer data and predicting buying habits. In the late 19th century, the Sears, Roebuck & Co. mail-order cat…alog disrupted the global retail landscape using nothing but paper, postage, and a brilliant understanding of logistics.By tracking the exact zip codes, seasonal ordering patterns, and material desires of isolated rural farmers, Sears built the world's first analogue database. They didn't just sell products; they anticipated needs. They knew when a family would require a new sewing machine or an entire pre-fabricated house, scaling their supply chain to match localized demand perfectly.This book deconstructs the hidden marketing mechanics of the original 'Everything Store.' We explore how Sears weaponized the USPS to eliminate middlemen, how they designed their catalog pages to maximize eye-tracking, and how their iron-clad return policy built unprecedented brand trust.For modern entrepreneurs, the lessons of the analog era are profoundly relevant. Discover how to apply these foundational principles of data collection, frictionless logistics, and customer retention to thrive in the hyper-competitive digital e-commerce landscape. 128 pp. Englisch.
