ISBN: 9783639079647 - environmental communications and credibility: simple or complex environmental messages? (11 risultati)

Condizione: New.

Condizione: New. In English.

Condizione: New. pp. 232.

Condizione: New. The communication of corporate environmentalmessages has a history of mixed results, andconcerns are mounting around the possibility ofinformation overload, and the quality andaccurateness of the content. In this research I lookat the complexities associate.

Taschenbuch. Condizione: Neu. Environmental Communications and Credibility | Simple or Complex Environmental Messages? | Sergio A. Molina-Murillo | Taschenbuch | Kartoniert / Broschiert | Englisch | 2013 | VDM Verlag Dr. Müller | EAN 9783639079647 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.…

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PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The communication of corporate environmentalmessages has a history of mixed results, andconcerns are mounting around the possibility ofinformation overload, and the quality andaccurateness of the content. In this research I lookat the complexities associated with environmentalinformation and communication, and explore therelationship of information complexity andcredibility as key constructs that influencecommunication performance. Recent emphasis on LifeCycle Assessment (LCA) information is presented asholding some promise to improve the effectiveness ofenvironmental claims. Results indicate that althoughthe likelihood that more complex communications inan advertising context makes for poor advertising;the credibility gained through more explicitenvironmental disclosures, favorably influences theperceptions toward the company and the brand.In asecond study with architects, I found thatadvertisements with environmental messages are moreeffective than those presenting functional productbenefits alone, but only when the messages aresubstantiated with quantitative and disaggregatedinformation [resulting from LCA studies]. …

Condizione: New. Print on Demand pp. 232 23:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on White w/Gloss Lam.

Condizione: New. PRINT ON DEMAND pp. 232.