9783639453034 - Marketing for Services: Theoretical Aspects and Practical Examples of European Low Fare Airlines di Brands, Julian; Klein, Andreas; Stiel, Kathrin (9 risultati)

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paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. In the recent years, a growing economic importance of services could be observed. The share of people working in the service sector has grown to more than 60% in nearly all western countries. One practical example for the growing importance of services is the European aviation industry. Formerly exclusively dominated by a small number of state-aided airlines embedded in a system of national regulations, the liberalisation of the industry during the 1990s was the starting point for a new era in the aviation industry. This study will describe the special characteristics of services and the requirements for marketing activities in the service sector compared to other areas. Thereby, special attention will be paid to low fare airlines. Solutions and possible approaches for a successful marketing of low fare airlines will be presented. The main focus will be on the expansion of the classical marketing mix. The paper concludes with a brief outlook describing possible future developments and important fields. The book aims at students as well as academics interested in Marketing in general and Services Marketing in particular. 88 pp. Englisch.

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Revision with unchanged content. In the recent years, a growing economic importance of services could be observed. The share of people working in the service sector has grown to more than 60% in nearly all western countries. One practical example for the growing importance of services is the European aviation industry. Formerly exclusively dominated by a small number of state-aided airlines embedded in a system of national regulations, the liberalisation of the industry during the 1990s was the starting point for a new era in the aviation industry. This study will describe the special characteristics of services and the requirements for marketing activities in the service sector compared to other areas. Thereby, special attention will be paid to low fare airlines. Solutions and possible approaches for a successful marketing of low fare airlines will be presented. The main focus will be on the expansion of the classical marketing mix. The paper concludes with a brief outlook describing possible future developments and important fields. The book aims at students as well as academics interested in Marketing in general and Services Marketing in particular.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. In the recent years, a growing economic importance of services could be observed. The share of people working in the service sector has grown to more than 60% in nearly all western countries. One practical example for the growing importance of services is the European aviation industry. Formerly exclusively dominated by a small number of state-aided airlines embedded in a system of national regulations, the liberalisation of the industry during the 1990s was the starting point for a new era in the aviation industry. This study will describe the special characteristics of services and the requirements for marketing activities in the service sector compared to other areas. Thereby, special attention will be paid to low fare airlines. Solutions and possible approaches for a successful marketing of low fare airlines will be presented. The main focus will be on the expansion of the classical marketing mix. The paper concludes with a brief outlook describing possible future developments and important fields. The book aims at students as well as academics interested in Marketing in general and Services Marketing in particular.

Taschenbuch. Condizione: Neu. Marketing for Services | Theoretical Aspects and Practical Examples of European Low Fare Airlines | Julian Brands (u. a.) | Taschenbuch | Paperback | 88 S. | Englisch | 2012 | AV Akademikerverlag | EAN 9783639453034 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand.