9783642288968 - handbook of social media management: value chain and business models in changing media markets (10 risultati)
Lingua: Inglese
Editore: Springer 2013
Serie: Media Business and Innovation, Libro 2 di 12. Libro 2 di 12 - Media Business and Innovation
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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EUR 225,20
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Condizione: New. In.
Lingua: Inglese
Editore: Springer 2013
Serie: Media Business and Innovation, Libro 2 di 12. Libro 2 di 12 - Media Business and Innovation
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Da: Books Puddle, New York, U.S.A.Books Puddle
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EUR 271,13
EUR 3,46 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New. pp. 892.
Lingua: Inglese
Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg 2013
Serie: Media Business and Innovation, Libro 2 di 12. Libro 2 di 12 - Media Business and Innovation
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 213,99
EUR 67,42 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of speci…alized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets
Friedrichsen, Mike (Editor)/ Muhl-benninghaus, Wolfgang (Editor)
Lingua: Inglese
Editore: Springer Verlag 2013
Serie: Media Business and Innovation, Libro 2 di 12. Libro 2 di 12 - Media Business and Innovation
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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EUR 313,40
EUR 17,35 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Hardcover. Condizione: Brand New. 2014 edition. 725 pages. 9.25x6.25x2.00 inches. In Stock.
Lingua: Inglese
Editore: Springer Berlin Heidelberg 2013
Serie: Media Business and Innovation, Libro 2 di 12. Libro 2 di 12 - Media Business and Innovation
- Rilegato
- Print on Demand
Da: moluna, Greven, Germaniamoluna
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EUR 180,07
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. First comprehensive overview of a new research field State of the art in social media researchInternational representation of topics, cases and contributorsMike Friedrichsen, Prof. Dr., Dipl.Volkswirt, M.A., Bankkauf…mann, .
Lingua: Inglese
Editore: Springer Berlin Heidelberg Jun 2013 2013
Serie: Media Business and Innovation, Libro 2 di 12. Libro 2 di 12 - Media Business and Innovation
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- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 213,99
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a…new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations. 892 pp. Englisch.
Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (eng)
Lingua: Inglese
Editore: Springer 2013
Serie: Media Business and Innovation, Libro 2 di 12. Libro 2 di 12 - Media Business and Innovation
- Rilegato
- Print on Demand
Da: Brook Bookstore On Demand, Napoli, ItaliaBrook Bookstore On Demand
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EUR 166,29
EUR 79,00 spedizioneSpedito da Italia a U.S.A.Quantità: Più di 20 disponibili
Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Jun 2013 2013
Serie: Media Business and Innovation, Libro 2 di 12. Libro 2 di 12 - Media Business and Innovation
- Rilegato
- Print on Demand
Da: buchversandmimpf2000, Emtmannsberg, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 213,99
EUR 60,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new…set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book¿s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 892 pp. Englisch.
Lingua: Inglese
Editore: Springer 2013
Serie: Media Business and Innovation, Libro 2 di 12. Libro 2 di 12 - Media Business and Innovation
- Rilegato
- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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EUR 300,14
EUR 7,52 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Condizione: New. Print on Demand pp. 892 Illus.
Lingua: Inglese
Editore: Springer 2013
Serie: Media Business and Innovation, Libro 2 di 12. Libro 2 di 12 - Media Business and Innovation
- Rilegato
- Print on Demand
Da: Biblios, frankfurt am main, GermaniaBiblios
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EUR 301,46
EUR 9,95 spedizioneSpedito da Germania a U.S.A.Quantità: 4 disponibili
Condizione: New. PRINT ON DEMAND pp. 892.
