Condizione: New.
Da: Revaluation Books, Exeter, Regno Unito
EUR 84,41
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Aggiungi al carrelloPaperback. Condizione: Brand New. 2010 edition. 116 pages. 9.25x6.10x0.27 inches. In Stock.
Lingua: Inglese
Editore: Springer Berlin Heidelberg, 2014
ISBN 10: 3642425178 ISBN 13: 9783642425172
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 53,49
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Why are word-of-mouth campaigns effective for some products, while failing for others Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire for a product into an 'epidemic' was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. 'TheSeven Principles of WOM and Buzz Marketing' offers the essential tools -seven simple steps - to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:Begin with the consumersBe innovativeTarget the right groupCreate the right messageFind the right environment.
Da: preigu, Osnabrück, Germania
EUR 50,35
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. The Seven Principles of WOM and Buzz Marketing | Crossing the Tipping Point | Panos Mourdoukoutas (u. a.) | Taschenbuch | xii | Englisch | 2014 | Springer | EAN 9783642425172 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 105,77
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 46,22
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer Berlin Heidelberg Okt 2014, 2014
ISBN 10: 3642425178 ISBN 13: 9783642425172
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 53,49
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Why are word-of-mouth campaigns effective for some products, while failing for others Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire for a product into an 'epidemic' was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. 'TheSeven Principles of WOM and Buzz Marketing' offers the essential tools -seven simple steps - to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:Begin with the consumersBe innovativeTarget the right groupCreate the right messageFind the right environment 116 pp. Englisch.
Da: Majestic Books, Hounslow, Regno Unito
EUR 76,09
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Print on Demand.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 77,20
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND.
Lingua: Inglese
Editore: Springer Berlin Heidelberg, 2014
ISBN 10: 3642425178 ISBN 13: 9783642425172
Da: moluna, Greven, Germania
EUR 47,23
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. First book to explain how to turn WOM into BUZZExceeds competitive titles by explaining why WOM campaigns work for some products, while fail for othersWhy are word-of-mouth campaigns effective for some products, while failing for others.
Lingua: Inglese
Editore: Springer, Springer Okt 2014, 2014
ISBN 10: 3642425178 ISBN 13: 9783642425172
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 53,49
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Why are word-of-mouth campaigns effective for some products, while failing for others Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire for a product into an 'epidemic' was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. 'The Seven Principles of WOM and Buzz Marketing' offers the essential tools - seven simple steps - to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:Begin with the consumersBe innovativeTarget the right groupCreate the right messageFind the right environmentSpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 116 pp. Englisch.