9783656572763 - viral marketing campaigning: production, dispersion and qualitative assessment of a viral youtube video di rang, timo wilhelm (7 risultati)
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Da: California Books, Miami, FL, U.S.A.California Books
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Münster, language: English, abstract: The marketing landscape has undergone tremendous changes t…hroughout the past decades (Keller 2009: 139). This has resulted in a communication environment in which the isolated usage of traditional media techniques is challenged. Already in 2006, 65% of consumers felt bombarded with an infinite variety of marketing messages (Porter and Golan 2006: 30). Moreover, evidence has been found that consumers proactively seek to avoid mass media messages through digital video recording (DVR), spam filters, and pop-up blockers (Hann et al. 2008: 1094). In addition, consumers increasingly rely on peers' advice rather than on company's marketing messages (Hinz et al. 2008: 55). As a response to these alterations, many companies have shifted their marketing budgets from traditional advertising techniques to new marketing formats that are supposed to better take the identified consumer needs into account. This led to the advent of viral marketing.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (postgraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Münster, language: English, abstract: The marketing landscape has undergone trem…endous changes throughout the past decades (Keller 2009: 139). This has resulted in a communication environment in which the isolated usage of traditional media techniques is challenged. Already in 2006, 65% of consumers felt bombarded with an infinite variety of marketing messages (Porter and Golan 2006: 30). Moreover, evidence has been found that consumers proactively seek to avoid mass media messages through digital video recording (DVR), spam filters, and pop-up blockers (Hann et al. 2008: 1094). In addition, consumers increasingly rely on peers' advice rather than on company's marketing messages (Hinz et al. 2008: 55). As a response to these alterations, many companies have shifted their marketing budgets from traditional advertising techniques to new marketing formats that are supposed to better take the identified consumer needs into account. This led to the advent of viral marketing. 28 pp. Englisch.
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Condizione: New. Print on Demand pp. 30 424:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Creme w/Matte Lam.
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Condizione: New. PRINT ON DEMAND pp. 30.
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Taschenbuch. Condizione: Neu. Viral Marketing Campaigning | Production, Dispersion and Qualitative Assessment of a Viral YouTube Video | Timo Wilhelm Rang | Taschenbuch | 28 S. | Englisch | 2014 | GRIN Verlag | EAN 9783656572763 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]gri…n[dot]com | Anbieter: preigu Print on Demand.
