9783658075408 - the replication of retail fashion formats into foreign countries: a qualitative analysis di schröder, christoph (12 risultati)
Lingua: Inglese
Editore: Springer Gabler, 2014
Serie: Libro 6 di 20 - Handel und Internationales Marketing Retailing and International Marketing
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Lingua: Inglese
Editore: Springer Gabler 2014-11-07, 2014
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Lingua: Inglese
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Lingua: Inglese
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Paperback. Condizione: Brand New. 2015 edition. 296 pages. 8.25x6.00x1.00 inches. In Stock.
Lingua: Inglese
Editore: Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden, 2014
Serie: Libro 6 di 20 - Handel und Internationales Marketing Retailing and International Marketing
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identi…fied. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their 'Retail culture', which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry.
Lingua: Inglese
Editore: Springer, 2014
Serie: Libro 6 di 20 - Handel und Internationales Marketing Retailing and International Marketing
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Taschenbuch. Condizione: Neu. The Replication of Retail Fashion Formats into Foreign Countries | A Qualitative Analysis | Christoph Schröder | Taschenbuch | Handel und Internationales Marketing Retailing and International Marketing | xxi | Englisch | 2014 | Springer | EAN 9783658075408 | Verantwortliche Person für die EU: Spring…er Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Springer Gabler, 2014
Serie: Libro 6 di 20 - Handel und Internationales Marketing Retailing and International Marketing
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Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer Fachmedien Wiesbaden Nov 2014, 2014
Serie: Libro 6 di 20 - Handel und Internationales Marketing Retailing and International Marketing
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strat…egies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their 'Retail culture', which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry. 296 pp. Englisch.
Lingua: Inglese
Editore: Springer Gabler, 2014
Serie: Libro 6 di 20 - Handel und Internationales Marketing Retailing and International Marketing
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- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. Print on Demand.
Lingua: Inglese
Editore: Springer Gabler, 2014
Serie: Libro 6 di 20 - Handel und Internationales Marketing Retailing and International Marketing
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND.
Lingua: Inglese
Editore: Springer Fachmedien Wiesbaden, 2014
Serie: Libro 6 di 20 - Handel und Internationales Marketing Retailing and International Marketing
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Da: moluna, Greven, Germaniamoluna
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Publication in the field of economic sciencesSpecification of successful format transfer strategies.- Design of core and peripheral format elements.- Strategy and format element changes over time in different countri…es.Christoph Schroeder does one.
Lingua: Inglese
Editore: Springer Nov 2014, 2014
Serie: Libro 6 di 20 - Handel und Internationales Marketing Retailing and International Marketing
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategie…s are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their ¿Retail culture¿, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 296 pp. Englisch.
