ISBN: 9783659407543 - determinants for acceptance of web based marketing information systems (8 risultati)

Condizione: New. pp. 196.

Taschenbuch. Condizione: Neu. Determinants for acceptance of web based marketing information systems | Silvance Onyango Abeka | Taschenbuch | 196 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783659407543 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Acceptance of Web- Based marketing information system has remained a topic of interest for the last few decades. Several theories, specifically over the conceptualisation of the technology acceptance model (TAM) have emerged and they have been applied in different contexts to investigate new insights into the acceptance behaviour at individual and organisational levels. The purpose of the research was to determine whether a relationship exists between satisfaction, security, performance and acceptance of internet- based marketing information systems among microfinance institutions (MFIs) in Nairobi Region, Kenya. The study employed simple random and purposive sampling technique for selection of the samples. Anonymous and self-administered questionnaires were distributed to 383 respondents. A total of 370 usable responses were received, resulting in a response rate of 96.6% which was considered satisfactory for subsequent analysis. The findings reflected participants' high satisfaction and performance level with the usage of Web- Based MKIs but had reservations about the security level of their personal data in the system. 196 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Acceptance of Web- Based marketing information system has remained a topic of interest for the last few decades. Several theories, specifically over the conceptualisation of the technology acceptance model (TAM) have emerged and they have been applied in different contexts to investigate new insights into the acceptance behaviour at individual and organisational levels. The purpose of the research was to determine whether a relationship exists between satisfaction, security, performance and acceptance of internet- based marketing information systems among microfinance institutions (MFIs) in Nairobi Region, Kenya. The study employed simple random and purposive sampling technique for selection of the samples. Anonymous and self-administered questionnaires were distributed to 383 respondents. A total of 370 usable responses were received, resulting in a response rate of 96.6% which was considered satisfactory for subsequent analysis. The findings reflected participants' high satisfaction and performance level with the usage of Web- Based MKIs but had reservations about the security level of their personal data in the system.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Abeka Silvance OnyangoDr. Silvance Onyango Abeka is a Dean- Faculty of Applied Science and Technology and also a Lecturer at Kampala International University. He holds a PhD in Management Information System and a MBA(Information Te.…

Condizione: New. Print on Demand pp. 196 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Condizione: New. PRINT ON DEMAND pp. 196.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Acceptance of Web- Based marketing information system has remained a topic of interest for the last few decades. Several theories, specifically over the conceptualisation of the technology acceptance model (TAM) have emerged and they have been applied in different contexts to investigate new insights into the acceptance behaviour at individual and organisational levels. The purpose of the research was to determine whether a relationship exists between satisfaction, security, performance and acceptance of internet- based marketing information systems among microfinance institutions (MFIs) in Nairobi Region, Kenya. The study employed simple random and purposive sampling technique for selection of the samples. Anonymous and self-administered questionnaires were distributed to 383 respondents. A total of 370 usable responses were received, resulting in a response rate of 96.6% which was considered satisfactory for subsequent analysis. The findings reflected participants' high satisfaction and performance level with the usage of Web- Based MKIs but had reservations about the security level of their personal data in the system.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 196 pp. Englisch.…